coeli.se
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Coeli: Sweden's Quiet Financial Powerhouse
A 239-employee, $60M revenue fintech hiding in plain sight
While Silicon Valley chases AI unicorns, a Swedish financial firm quietly commands $59.7M in revenue with 239 employees—and almost no one is talking about them. Coeli isn't just another fintech; it's a structural anomaly in the Nordic market.
"Coeli isn't building a fintech app—they're building an entire financial ecosystem for Swedish wealth."
The Growth Paradox
With 24,361 monthly visits and a global rank of #1,056,413, Coeli's digital footprint seems modest. But this is deceptive. Their 38% direct traffic rate—nearly double the industry average—signals a powerful brand moat. Customers aren't discovering them; they're seeking them out. The 30% organic search traffic suggests they're winning on intent-based queries, not broad awareness plays.
The Silent Giant Strategy
Coeli operates in the shadows of Swedish finance. Their top keyword? 'Coeli' itself (1,020 monthly searches)—a brand-first dominance pattern. Secondary keywords like 'coeli sparkonto logga in' (380 searches) reveal they're not just acquiring customers; they're managing existing wealth. This is infrastructure, not acquisition.
The tech stack tells a story of pragmatic modernization: jQuery alongside Vite, Bootstrap mixed with Tailwind CSS. This isn't a startup building for scale; it's a legacy player modernizing incrementally. The presence of PWA technology suggests they're betting on web-first financial services, not mobile-native apps—a deliberate choice for desktop-heavy wealth management workflows.
- 38% direct traffic rate (industry average: 20-25%)
- 30% organic search on branded terms
- Trustpilot rating: 3.2/5 (only 3 reviews—minimal social proof)
- Top countries: 97.1% 'undefined' (likely Sweden-only focus)
The Swedish Fortress
Coeli isn't scaling globally—they're owning Sweden. And at $60M revenue, it's working.
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https://coeli.se/wp-content/uploads/2023/06/coeli-centurio.jpg
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Coeli – Din Partner För Ekonomisk Tillväxt
Upptäck Coeli finansiella tjänster och få expertrådgivning för att optimera din ekonomi. Maximera din ekonomiska tillväxt med oss.
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coeli.se
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Reviews (3)
Är sparkund
Är sparkund + sparräntan är bland det bättre. - Om du gör en insättning före kl 09:00 ser du inte pengarna på kontot förrän dagen efter. Skulle göra ett uttag blev överraskad att det ska ta 7 dagar innan man får sina pengar. Det har man inte varit tydlig med. Har haft många nischbanker men aldrig något sådant som 7 dagar. Standard är samma dag eller vanligast en till två dagar efter uttag på förmiddagen. Däremot har några 30 dagars uppsägning mot att man har lite högre ränta.
Varför skall ett uttag dröja mer än 1-3…
Varför skall ett uttag dröja mer än 1-3 bankdagar hos Coeli? Detta skall då framgå klart när de gör reklam för sina sparkonton med rörlig ränta. Mycket dåligt tycker jag!
Det går att nå dem per telefon endast…
Det går att nå dem per telefon endast tisdagar och torsdagar mellan 09.00 och 12.00. Uselt tycker jag. Andra (nisch-)banker som jag använder har inga sådana begränsningar vad jag kan påminna mig.
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About coeli.se
Upptäck Coeli finansiella tjänster och få expertrådgivning för att optimera din ekonomi. Maximera din ekonomiska tillväxt med oss.
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Technology Stack
coeli.se uses 16 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
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Traffic & Audience
coeli.se receives approximately 24.4K monthly visitors and ranks #1,056,413 globally. The website has a bounce rate of 65% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:45 on the site.
The majority of coeli.se's traffic comes from undefined, .
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This page provides publicly available information about coeli.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit coeli.se directly at https://coeli.se.