cogniance.com
Get leads like Cogniance — and thousands more
Build targeted lists by tech stack, and more
Cogniance is Dead. Long Live Star.
Why a 314-person, $46M design firm killed its name to own the future.
Cogniance didn't just rebrand; it executed a strategic suicide. The global design and technology firm, known for its intellectual rigor, is now 'Star'—a name so generic it borders on audacious. This isn't a refresh; it’s a calculated bet on scale over specificity.
"They traded a distinct brand identity for a blank canvas—betting that 'Star' is scalable, while 'Cogniance' was limiting."
The Identity Crisis
Cogniance was a boutique powerhouse, recognizable in tech circles. By pivoting to 'Star,' they are signaling a shift from niche expertise to mass-market ubiquity. The risk? Becoming just another agency in a sea of sameness. The reward? A brand that can house anything—from AI consulting to hardware design—without cognitive dissonance.
The Financial Reality
At $46.3M in revenue with 314 employees, the math is tight—roughly $147k revenue per head. This is a service business, not a product unicorn. The rebrand to 'Star' is likely an aggressive play to attract larger enterprise contracts, moving upmarket where brand recognition trumps boutique charm. They need volume, and 'Star' is a volume play.
The traffic data is telling: 'cogniance.com' currently registers zero monthly visits. This suggests the domain is either parked, redirected, or the SEO equity was intentionally abandoned. A firm of this size usually commands thousands of monthly visitors. The silence on the traffic front implies a hard cut-over, prioritizing the new 'star.global' domain over legacy equity.
- The 'Star' ecosystem unifies Sunnyvale, San Francisco, and global operations under a single, scalable banner.
- They utilize a heavy MarTech stack (Hotjar, DoubleClick, LinkedIn Insight Tag) suggesting a focus on conversion optimization over organic content.
- The lack of funding data points to a bootstrapped or profitable model—growth through revenue, not VC checks.
Verdict: High Risk, High Reward
Cogniance died so Star could scale. If they execute, the name won't matter. If they fail, they'll be lost in the void.
What tech stack does Cogniance use?
How much traffic does Cogniance get?
Traffic & Engagement
How is Cogniance's SEO?
Open Graph Image
https://cms.star.global/wp-content/uploads/2025/04/Cogniance-announces-rebranding-to-Star_Opengraph.png
Meta Tags
Cogniance Rebrands as Star | Press Release
Cogniance, a global design and technology firm, rebrands as Star to lead innovation and accelerate digital transformation.
H1 Tags
What is Cogniance's revenue?
Who works at Cogniance?
Loading leads...
What do customers think of Cogniance?
wvwvrw
Categories
Activity & Engagement
Contact Information
Reviews (1)
Best employer and contractor ever
I really think Cogniance is the best consulting firm to work with and to work for, highly recommended.
Frequently Asked Questions about Cogniance
What is Cogniance's Revenue?
What does Cogniance do?
What technologies does Cogniance use?
Who are Cogniance's competitors?
What do customers think of Cogniance?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Cogniance?
Export cogniance.com Data
Download the complete tech stack, analytics, leads, and company data for cogniance.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About cogniance.com
Cogniance, a global design and technology firm, rebrands as Star to lead innovation and accelerate digital transformation.
Company Overview
cogniance.com Social Media
Contact cogniance.com
Technology Stack
cogniance.com uses 20 technologies across their website including Font Awesome, HSTS, Framer, WordPress, and more.
Fonts
Font Awesome
Security
HSTS
CMS
Framer, WordPress
Cloud & Hosting
Vercel
Privacy & Consent
CookieYes
Marketing Automation
HubSpot
Traffic & Audience
cogniance.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
Frequently Asked Questions
What is cogniance.com?
What technologies does cogniance.com use?
How do I contact cogniance.com?
What are cogniance.com's social media accounts?
How popular is cogniance.com?
Related Searches
This page provides publicly available information about cogniance.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cogniance.com directly at https://cogniance.com.