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CogniFit: The $7.8M Brain Training Playbook
How a neuroscience startup scaled to 580K monthly visits without VC funding
CogniFit isn't selling another productivity app—they're selling cognitive enhancement backed by neuropsychology. With 62 employees and $7.8M in revenue, they've quietly built the #1 doctor-trusted brain training platform that dominates search for 'IQ test' and 'brain training.'
"They own 'brain training' in search while competitors burn cash on ads—this is SEO dominance at its finest."
The Traffic Playbook
CogniFit's 580K monthly visits come from strategic keyword conquest. They rank for 'IQ test' (423K monthly searches) and 'free IQ test' (66K searches)—high-intent queries where users are already primed for cognitive assessment. Their organic search traffic (60%) dwarfs direct visits (31%), proving their content and SEO strategy works. The 135K backlinks show they've built serious domain authority in the neuroscience space.
The User Experience
Their tech stack reveals a modern, performance-focused approach: Vite for fast builds, Ant Design for consistent UI, and lazy loading for performance. They use New Relic for monitoring and Zendesk for support—tools that scale with their 62-person team. The HSTS implementation shows security-first thinking, while Framer suggests they're investing in design and motion.
What makes CogniFit unique is their doctor-trusted positioning. While most brain training apps are consumer-focused, CogniFit has carved a niche in the medical and wellness space. Their neuropsychologist (David Benito) on staff isn't just a title—it's a credibility marker that likely helps them convert skeptical users and justify their premium pricing.
- Dominates 'IQ test' keywords with 423K monthly searches—owning the entire user journey from curiosity to assessment
- 60% organic traffic means they're not paying for every visitor, unlike competitors relying on paid acquisition
- Doctor-trusted positioning creates a moat in the crowded brain training market
- 62 employees generating $7.8M revenue = ~$126K revenue per employee—efficient for a niche B2C/B2B2C hybrid
The Silent SEO Winner
CogniFit proves you don't need VC funding to dominate a category—just own the search terms your customers already use.
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Brain Training | Trusted by Doctors - CogniFit
Enhance your brain with CogniFit, #1 Doctor trusted brain training for memory, focus, math and more. Start training now!
CogniFit
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About cognifit.com
Enhance your brain with CogniFit, #1 Doctor trusted brain training for memory, focus, math and more. Start training now!
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cognifit.com uses 14 technologies across their website including Google Fonts, HSTS, Framer, and more.
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cognifit.com receives approximately 580.0K monthly visitors and ranks #81,857 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:52 on the site.
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