cogo.co
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Cogo: The Climate OS for Banks
A $28.6M company embedding carbon tracking directly into financial interfaces.
Cogo isn't just another climate app fighting for a slot on a user's home screen; it's a B2B2C infrastructure play. By integrating carbon footprint tracking directly into the digital banking experiences of giants like ASB, ING, and Commonwealth Bank, they are turning the friction of climate action into a seamless data stream.
"Cogo has achieved the holy grail of B2B fintech: becoming an invisible, essential layer in the customer experience."
The 'ASB Calculator' Moat
Cogo's traffic data reveals a fascinating SEO strategy. While the brand term 'cogo' drives 1,820 monthly searches, the keyword 'asb calculator' drives 4,170. This isn't just noise; it's proof of deep integration. New Zealand users aren't searching for a carbon app—they are searching for the ASB bank tool that happens to be built by Cogo. This indicates a product that has successfully transcended 'feature' status to become 'utility.'
The Behavioral Science Engine
Led by Head of Behavioural Science & Insights Verena Wimmer, Cogo isn't just reporting data; they are engineering it. Their core value proposition is the 'pocket' benefit—showing users the financial upside of sustainability. With a tech stack that includes heavy analytics (Google Analytics, GTM) and personalization capabilities, they are likely A/B testing how to convert transaction data into behavioral change, a strategy that justifies their $28M revenue run rate.
The company's global footprint is obfuscated by the 'undefined' country data (likely due to their multi-tenant SaaS model), but the presence of AWS CloudFront and Cloudflare suggests a robust, scalable architecture ready for global banking compliance. They aren't a consumer startup; they are an enterprise partner solving the 'green gap' between banks and their customers.
- B2B2C Distribution Model: Leverages existing banking user bases rather than building their own.
- Behavioral Focus: Emphasizes financial incentives (pocket) alongside environmental impact.
- Enterprise Ready: Revenue scale ($28M) and employee count (136) indicate maturity beyond a startup.
The Verdict: Infrastructure Over Ideology
Cogo is winning by making carbon data a financial metric, not a moral one.
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Cogo | Powering the shift to a low-carbon economy
We build products that make it easy for households and SMEs to take climate action that is good for the planet and their pocket.
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About cogo.co
We build products that make it easy for households and SMEs to take climate action that is good for the planet and their pocket.
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cogo.co uses 16 technologies across their website including HSTS, Webflow, jsDelivr, and more.
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cogo.co receives approximately 10.1K monthly visitors and ranks #2,251,863 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:23 on the site.
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