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Cogstate: The Cognitive Measurement Stack
How a $41M revenue company is quietly powering global Alzheimer's research
While biotech giants race for Alzheimer's cures, Cogstate built the invisible infrastructure that measures if they actually work. With 266 employees and $41.2M in revenue, this isn't a startup—it's the operational backbone of cognitive clinical trials.
"They're not selling software—they're selling certainty in a $43B Alzheimer's market where measurement is everything."
The Invisible Operator
Cogstate's 56% direct traffic reveals a critical truth: their clients don't find them through SEO—they're already embedded in pharmaceutical workflows. When Eisai (Alzheimer's drug giant) needs cognitive data, they navigate directly to Cogstate. This isn't a consumer product; it's institutional infrastructure. Their 33% organic search traffic comes from researchers hunting specific validation papers, not casual browsers.
The Revenue Reality Check
At $41.2M revenue with 266 employees, Cogstate generates ~$155K per employee—solid for B2B healthcare but revealing their market position. They're not a unicorn chasing hypergrowth; they're a profitable, scaled operator. The lack of funding data suggests either bootstrapped success or a strategic acquisition target. For founders: this is the 'boring' business model that actually works in healthtech—slow, steady, and deeply integrated into clinical workflows.
The tech stack tells the story of a pragmatic, not trendy, company. jQuery and Bootstrap (not React/Vue) power their platform. Slick for sliders, not custom animations. This isn't a Silicon Valley growth hack machine—it's a reliable workhorse built for regulatory compliance and stability, not viral features. Cloudflare and Zendesk integration shows they prioritize uptime and support over flashy UX.
- Dominates the 'cognitive assessment' niche with 460 monthly searches for their brand name
- Their 'cogstate eisai' keyword (30 monthly searches) reveals strategic pharma partnerships
- Top 1M global rank with 23.9K visits shows concentrated, high-value traffic—quantity over quality
The Quiet Giant of Cognitive Science
In a world obsessed with disruption, Cogstate proves that being the reliable measurement layer in a $43B market is the real power move. They're not building the cure—they're building the proof.
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Cogstate: Simplifying the Measurement of Cognition
Cogstate combines cognitive science, operational excellence, and digital innovations to simplify cognitive assessment in clinical research.
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About cogstate.com
Cogstate combines cognitive science, operational excellence, and digital innovations to simplify cognitive assessment in clinical research.
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cogstate.com uses 16 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
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cdnjs, jsDelivr
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cogstate.com receives approximately 23.9K monthly visitors and ranks #1,065,827 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:31 on the site.
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