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Theatre as a Weapon for Social Change
How Collaboraction is using performance to disrupt the arts & activism landscape
In a world saturated with digital noise, Collaboraction is betting big on the primal power of live theatre to drive empathy and social action. This isn't just entertainment; it's a calculated, data-backed mission to disrupt the status quo from a stage in Chicago.
"Collaboraction isn't just performing plays; they're engineering empathy through scalable, repeatable theatrical frameworks."
The Audience Paradox
With 1,269 monthly visits, Collaboraction operates in the 'long tail' of digital reach, yet commands a $3.5M revenue. This signals a high-value, niche audience. Their traffic is almost entirely domestic (100% 'undefined' likely means US-based), proving they aren't chasing global vanity metrics—they are dominating a specific local and thematic vertical: social justice in Chicago.
The Tech Stack of a Modern Non-Profit
Beneath the stage lights lies a surprisingly robust tech infrastructure. They leverage Tailwind CSS and Bootstrap for agile web development, Google Analytics/GTM for rigorous performance tracking, and Zendesk for donor/participant support. This isn't a legacy organization stuck in analog—they are digitally native, using tech to amplify their mission rather than just host it.
Their keyword strategy reveals a fascinating search intent. Ranking for 'delta brilliant theatre' and 'social impact theatre' suggests they are capturing audiences actively seeking purpose-driven entertainment. They aren't competing with Broadway; they are creating a new category entirely.
- Niche Dominance: Capturing high-intent search traffic for 'social impact theatre'.
- Digital-Physical Hybrid: Strong online presence supporting physical Chicago-based events.
- Operational Efficiency: 25 employees generating $3.5M revenue (~$140k/employee).
The Verdict: A Lean, Mission-Driven Machine
Collaboraction proves that with the right narrative and digital foundation, niche non-profits can achieve financial stability without compromising artistic integrity.
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Collaboraction | Theatre for Social Change
Collaboraction is a social justice theatre located in Chicago and online. We work to engage people in empathy, thought, dialogue, and action on critical social issues.
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About collaboraction.org
Collaboraction is a social justice theatre located in Chicago and online. We work to engage people in empathy, thought, dialogue, and action on critical social issues.
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collaboraction.org uses 20 technologies across their website including YouTube Embed, Font Awesome, HSTS, and more.
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Traffic & Audience
collaboraction.org receives approximately 1.3K monthly visitors and ranks #10,130,246 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:53 on the site.
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