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Collectively: The AI-Powered Creator Marketing Engine
How a 185-person agency is scaling influencer marketing with AI and $28.5M in revenue
In a crowded influencer marketing landscape, Collectively isn't just playing the game—they're rewriting the rules with AI. With 185 employees and $28.5M in revenue, this isn't your typical boutique agency; it's a scaled, tech-forward machine that treats creator relationships as data points.
"Collectively isn't just matching brands with creators—they're building an AI-powered infrastructure that makes traditional agencies look like they're operating in the Stone Age."
The AI-Powered Scaling Playbook
The headline 'global leader in AI-powered creator marketing' isn't just marketing fluff—it's a strategic moat. While competitors manually curate influencer lists, Collectively leverages AI to scale campaign strategy, execution, and reporting. This allows them to handle enterprise-level campaigns that would overwhelm traditional agencies. Their $1.25M funding round suggests they're not just buying ad space; they're building proprietary tech infrastructure.
Traffic & Brand Dominance
With 49% direct traffic, Collectively enjoys brand recognition most agencies would kill for. This isn't accidental discovery—it's proof they're the default choice for enterprise marketers. The 27% organic search traffic shows they're capturing intent, while 'collectively' alone drives 8,310 monthly searches. They own their category name, a luxury reserved for market leaders.
The company's leadership team—Co-Founders Ryan Stern and Alexa Tonner, plus CFO Ana Dixon and VP James Reid—represents seasoned operators who've scaled this into a lifestyle industry powerhouse. Their presence on TikTok, Instagram, and LinkedIn isn't just for show; it's a living portfolio that validates their expertise across platforms they're selling to clients.
- AI-first approach to creator marketing at scale
- Enterprise revenue ($28.5M) with boutique agency agility
- 49% direct traffic indicates dominant brand recognition
- Multi-platform expertise (TikTok, Instagram, YouTube)
- Proprietary tech stack including Vite and Tailwind CSS
The Verdict: A Tech Company Disguised as an Agency
Collectively proves that in 2024, the most successful agencies are actually software companies with creative soul. Their $28.5M revenue and AI-first positioning suggest they're just getting started.
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Collectively, Inc. | TikTok, Instagram, and YouTube Experts
Award-winning social influence agency. We offer campaign strategy, execution, and reporting for any influencer marketing need.
TikTok, Instagram, and YouTube Experts
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About collectivelyinc.com
Award-winning social influence agency. We offer campaign strategy, execution, and reporting for any influencer marketing need.
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collectivelyinc.com uses 18 technologies across their website including Font Awesome, cdnjs, unpkg, Amazon S3, Amazon Web Services, and more.
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collectivelyinc.com receives approximately 17.3K monthly visitors and ranks #1,357,738 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:47 on the site.
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