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collierinsurance.com
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collierinsurance.com

14 technologies
VerifiedGrowingVisit1.3K/mo$29M13214 Tech25 Leads
Deep Dive

Collier Insurance: The 132-Person $29M Mystery

Analyzing a high-revenue insurance firm surviving on direct traffic alone

In an industry obsessed with digital acquisition, Collier Insurance operates like a time capsule. With $29M in revenue from just 132 employees, they've built a fortress—but the gates are guarded by a surprisingly weak SEO moat.

$29M
annual revenue
132
employees
1,252
monthly visits
72%
direct traffic

"72% direct traffic isn't a marketing strategy—it's a legacy book of business waiting to be disrupted."

The Revenue Efficiency Paradox

At $219K revenue per employee, Collier outperforms most digital-first insurtechs. But this efficiency masks a vulnerability: organic search contributes only 12% of traffic. They're not acquiring—they're retaining. The question isn't how they grow, but how long their existing relationships can sustain this model without fresh digital acquisition channels.

The Keyword Blindspot

Ranking for 'collier insurance' (350 volume) and 'collier angency' [sic] (40 volume) reveals a fundamental SEO neglect. The misspelling in their own branded keyword suggests they're not even optimizing for their own name. This isn't a company playing the long game—it's one coasting on decades of referral relationships and brand recognition.

Their tech stack tells a similar story. jQuery and Bootstrap suggest a site built years ago and left to run. Vite hints at modernization attempts, but the presence of Zendesk for support indicates they're still solving customer service problems manually rather than through product-led automation. This is a company spending on people, not platforms.

  • Legacy-first strategy: 72% direct traffic signals deep, old relationships—not scalable growth
  • SEO neglect: Missing basic keyword optimization including their own misspelled brand term
  • High-touch model: 132 employees servicing $29M suggests white-glove, not self-serve
  • Tech debt visible: jQuery/Bootstrap stack reveals minimal recent product investment
No organic growth engine
Elite revenue efficiency ($219K/employee)
Weak digital presence
Stable legacy client base
Manual service overhead
Deep risk management expertise

The Acquisition Target Playbook

This is a classic roll-up candidate: strong books, weak digital, ripe for platform consolidation

What tech stack does Collierinsurance use?

16 detected
Security1
Cloud & Hosting1
Scheduling1
Customer Support1
Analytics & Marketing1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics2
G
Google Tag Manager
A
Amazon CloudFront

How much traffic does Collierinsurance get?

Traffic & Engagement

1.3K
Monthly Visits
1.1
Pages/Visit
0:00
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
184
Nov 2025
Nov
1.3K
Dec 2025
Dec

Traffic Sources

Search
12%
Direct
72%
Social
11%
Referrals
4%
Email
0%
Paid
1%

Where is Collierinsurance's audience located?

🌍100.0%

What keywords does Collierinsurance rank for?

2 keywords
1collier insurance350 vol
2collier angency40 vol

How is Collierinsurance's SEO?

Open Graph Image

OG Image preview
og:image

https://lirp.cdn-website.com/08ca5cdc/dms3rep/multi/opt/getty-images-LazyAJu3szI-unsplash-1920w.jpg

Meta Tags

title53 chars

Insurance Solutions | Collier Insurance | Memphis, TN

description118 chars

Get tailored insurance services like risk management & benefits consulting. Contact us for innovative solutions today!

languageEN

Schema Types

WebSiteInsuranceAgency

Who works at Collierinsurance?

Loading leads...

What do customers think of Collierinsurance?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Collierinsurance

What is Collierinsurance's Revenue?
Collierinsurance generates approximately $29M in annual revenue. With 132 employees, that's $220,000 per employee.
What does Collierinsurance do?
Get tailored insurance services like risk management & benefits consulting. Contact us for innovative solutions today!
How fast is Collierinsurance growing?
Collierinsurance employee count has changed by 23% year over year.
What technologies does Collierinsurance use?
Collierinsurance uses 14 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, HSTS, AWS CloudFront.
Who are Collierinsurance's competitors?
Collierinsurance's main competitors include Prime Health Services, Benefit Communications, Pappas Family Life Insurance, First Acceptance Insurance, RSS Insurance. These companies operate in similar markets and compete for the same customer base.

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What are Collierinsurance's key pages?

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About collierinsurance.com

Get tailored insurance services like risk management & benefits consulting. Contact us for innovative solutions today!

Company Overview

collierinsurance.com
Website
#13,187,102
Global Rank
1.3K
Monthly Visitors
14
Technologies
25+
Employees

collierinsurance.com Key Pages

collierinsurance.com Social Media

Contact collierinsurance.com

Technology Stack

collierinsurance.com uses 14 technologies across their website including Font Awesome, HSTS, AWS CloudFront, and more.

Fonts

Font Awesome

Security

HSTS

Cloud & Hosting

AWS CloudFront

Scheduling

Cal.com

Customer Support

Zendesk

Analytics & Marketing

Google Tag Manager

Traffic & Audience

1.3K
Monthly Visits
38%
Bounce Rate
1.1
Pages/Visit
0:00
Avg. Duration

collierinsurance.com receives approximately 1.3K monthly visitors and ranks #13,187,102 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.

The majority of collierinsurance.com's traffic comes from .

Frequently Asked Questions

What is collierinsurance.com?
Get tailored insurance services like risk management & benefits consulting. Contact us for innovative solutions today!
What technologies does collierinsurance.com use?
collierinsurance.com uses 14 technologies including Font Awesome, HSTS, and 8 more. View the full tech stack analysis above.
How do I contact collierinsurance.com?
You can contact collierinsurance.com via email at [email protected] or through their contact page.
What are collierinsurance.com's social media accounts?
collierinsurance.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is collierinsurance.com?
collierinsurance.com receives approximately 1.3K monthly visitors and ranks #13,187,102 globally. Traffic is growing by 580.4% month-over-month.

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This page provides publicly available information about collierinsurance.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit collierinsurance.com directly at https://collierinsurance.com.