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collisionright.com
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collisionright.com

20 technologies
VerifiedVisit2.0K/mo$92M19820 Tech25 Leads
Deep Dive

CollisionRight: The Unseen Giant in Auto Body

A $91.8M revenue operator with a massive offline footprint and minimal digital visibility.

In an industry dominated by fragmented local shops and massive chains, CollisionRight operates in the shadows of both, generating nearly $100M in revenue while remaining virtually invisible to the casual online searcher. This isn't a startup disrupting from the edges; it's a mature, regional consolidator quietly dominating the South, Midwest, and East Coast.

$91.8M
Annual Revenue
1,955
Monthly Website Visits
#7.4M
Global Rank
21%
Organic Search Traffic

"CollisionRight proves that in legacy industries, massive revenue doesn't require massive digital traffic—it requires massive operational execution."

The Offline Empire

With 198 employees and a physical footprint spanning the South, Midwest, and East Coast, CollisionRight operates a traditional brick-and-mortar model. Their $91.8M revenue suggests an average of ~$464k per employee, indicating high operational efficiency typical of established autobody chains. The business model is clear: physical locations, insurance partnerships, and local service delivery—not digital customer acquisition.

The Digital Paradox

Here's the contradiction: CollisionRight ranks #7,421,373 globally with only 1,955 monthly visits, yet they command a $91.8M business. Their top organic keywords reveal a strategy focused on brand terms ('quality collision group') and broad local searches ('autobody repair shops near me'), but the volumes are minimal. This suggests their customer acquisition happens offline—through insurance referrals, walk-ins, and local partnerships—making their website a digital brochure rather than a growth engine.

The tech stack (jQuery, Tailwind CSS, Bootstrap) reveals a pragmatic, no-frills approach. They're not chasing the latest React frameworks or building complex web apps; they're maintaining a functional, mobile-responsive site that serves as a directory for their physical locations. The absence of advanced analytics or structured data speaks to a business that doesn't rely on SEO or digital lead generation.

  • Revenue-to-traffic ratio is inverted: $91.8M business with only 1,955 monthly visits suggests offline dominance
  • Traffic sources are direct (58%) and organic (21%), indicating strong brand recall but weak discoverability
  • Keyword strategy targets local search intent but with low volume, reinforcing the regional nature of operations
  • Tech stack is legacy-heavy (jQuery, Bootstrap) with no modern frameworks, indicating low investment in digital innovation
No modern web framework (React/Vue/Angular)
Strong regional brand recognition (direct traffic 58%)
Minimal organic search presence
High revenue per employee ($464k)
No visible social media strategy (Twitter profile links to Mapbox)
Multi-state operational footprint
No customer reviews or Trustpilot presence
Stable leadership team (CEO Rich Harrison + COO Kevin Burnett)

The Silent Consolidator

CollisionRight isn't building a digital moat—it's building a physical one. In an industry where trust and location matter more than clicks, their $91.8M revenue with minimal digital footprint is a feature, not a bug. The real question isn't why their traffic is low; it's how they've built a nearly $100M business without needing it.

What tech stack does Collisionright use?

29 detected
Maps1
Video1
Programming Languages1
Cloud & Hosting1
Web Standards2
Build Tools1
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
G
Google Tag Manager
T
Tracking Pixel
G
Google Analytics
M
Microsoft Clarity
J
jsDelivr
B
Bing

How much traffic does Collisionright get?

Traffic & Engagement

2.0K
Monthly Visits
2.1
Pages/Visit
0:39
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend-53%
4.1K
Oct 2025
Oct
2.4K
Nov 2025
Nov
2.0K
Dec 2025
Dec

Traffic Sources

Search
21%
Direct
58%
Social
14%
Referrals
5%
Email
0%
Paid
1%

Where is Collisionright's audience located?

🌍100.0%

What keywords does Collisionright rank for?

5 keywords
1quality collision group660 vol
2autobody repair shops near me620 vol$4.34
3rite way collision repair specialist inc620 vol
4auto body evolution450 vol$4.27
5what is the biggestbody shop chain in us today400 vol

How is Collisionright's SEO?

Meta Tags

title57 chars

Collision Repair | Autobody Repair Shops | CollisionRight

description201 chars

Looking for auto body repair after a car accident? CollisionRight has you covered with the industry's best technicians and convenient locations throughout the South, Midwest, Northeast, and East Coast.

languageEN

Schema Types

Unknown

Who works at Collisionright?

Loading leads...

What do customers think of Collisionright?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Collisionright

What is Collisionright's Revenue?
Collisionright generates approximately $92M in annual revenue. With 198 employees, that's $463,833 per employee. The company has raised $3M in total funding.
What does Collisionright do?
Looking for auto body repair after a car accident? CollisionRight has you covered with the industry's best technicians and convenient locations throughout the South, Midwest, Northeast, and East Coast.
How fast is Collisionright growing?
Collisionright employee count has changed by 26% year over year.
What technologies does Collisionright use?
Collisionright uses 20 technologies across their website including Maps, Video, Fonts. Key technologies include Mapbox, Vimeo, Font Awesome.
Who are Collisionright's competitors?
Collisionright's main competitors include Cornwell Quality Tools, GSW Manufacturing, Halleen Kia, ADVICS Manufacturing Indiana L.L.C., ADSCO Companies. These companies operate in similar markets and compete for the same customer base.

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What are Collisionright's key pages?

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About collisionright.com

Looking for auto body repair after a car accident? CollisionRight has you covered with the industry's best technicians and convenient locations throughout the South, Midwest, Northeast, and East Coast.

Company Overview

collisionright.com
Website
#7,421,373
Global Rank
2.0K
Monthly Visitors
20
Technologies
25+
Employees

collisionright.com Key Pages

collisionright.com Social Media

Technology Stack

collisionright.com uses 20 technologies across their website including Mapbox, Vimeo, Font Awesome, and more.

Maps

Mapbox

Video

Vimeo

Fonts

Font Awesome

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Traffic & Audience

2.0K
Monthly Visits
38%
Bounce Rate
2.1
Pages/Visit
0:39
Avg. Duration

collisionright.com receives approximately 2.0K monthly visitors and ranks #7,421,373 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:39 on the site.

The majority of collisionright.com's traffic comes from .

Frequently Asked Questions

What is collisionright.com?
Looking for auto body repair after a car accident? CollisionRight has you covered with the industry's best technicians and convenient locations throughout the South, Midwest, Northeast, and East Coast.
What technologies does collisionright.com use?
collisionright.com uses 20 technologies including Mapbox, Vimeo, and 14 more. View the full tech stack analysis above.
How do I contact collisionright.com?
You can contact collisionright.com via email at [email protected] or through their contact page.
What are collisionright.com's social media accounts?
collisionright.com is active on twitter, linkedin. You can find links to all their social media profiles in the social section above.
Is collisionright.com hiring?
Check collisionright.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is collisionright.com?
collisionright.com receives approximately 2.0K monthly visitors and ranks #7,421,373 globally. Traffic is declining by 17.4% month-over-month.

Related Searches

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This page provides publicly available information about collisionright.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit collisionright.com directly at https://collisionright.com.