While most startups chase SaaS margins, Comerso is tackling a much messier problem: the €15B mountain of unsold goods in France alone. They aren't just recycling; they are building a logistics backbone for the circular economy.

"Comerso proves that 'anti-gaspi' isn't just a buzzword—it's a viable, high-margin business model disguised as logistics."

The traffic data reveals a fascinating profile. Despite being a B2B play, nearly half of their traffic is organic. This suggests strong brand equity and a content strategy that resonates with the 'green' consumer, which indirectly pressures corporate buyers to partner with them. They are building a movement, not just a vendor list.

• Hyper-localized strategy: 100% of traffic originates from undefined (likely France), ensuring dominance in their home market.
• Tech stack agility: They use modern tools like Vite, Tailwind, and DaisyUI, indicating a fast-moving product team that iterates quickly on their platform.
• Niche keyword dominance: Ranking for terms like 'Decathlon et le respect de l'environnement' shows they are capturing traffic intent around specific partner ecosystems.