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CommonShare: The B2B Sustainability Engine
A deep dive into the platform building the digital backbone for ethical supply chains.
CommonShare isn't just another SaaS platform; it's a B2B infrastructure play designed to solve the chaotic sprawl of supply chain sustainability. By connecting standard owners, certification bodies, and retailers, they are building a decentralized network where trust is encoded, not just promised.
"They are moving beyond simple compliance checklists to creating a living, breathing digital twin of the supply chain."
The Network Effect in Action
With a lean team of 33, CommonShare has carved out a niche serving the complex intersection of standard owners, retailers, and suppliers. Their 42% direct traffic share suggests a highly targeted, referral-heavy acquisition model. This isn't a product chasing mass adoption; it's a utility tool deeply embedded in the workflows of sustainability professionals.
The Search Anomaly
The traffic data reveals a fascinating contradiction. While their mission is B2B sustainability, their top organic keywords—'rega vita off sugar', 'premium brands opco llc'—point to a heavy influx of consumer or brand-specific searches. This suggests their platform might be powering consumer-facing transparency pages, acting as the invisible engine behind brands' sustainability claims.
In a market flooded with generic ESG reporting tools, CommonShare differentiates by focusing on 'credible' digital supply chains. They aren't just aggregating data; they are facilitating the connection between the entities that set standards and the entities that must meet them. This structural approach positions them closer to a protocol layer than a simple reporting dashboard.
- Decentralized architecture reduces single points of failure in data verification.
- Focus on multi-stakeholder alignment (retailers, suppliers, certifiers) rather than just supplier-side auditing.
- Strong technical foundation using modern stack (Tailwind, Ant Design, PWA) ensuring scalability and UX parity with consumer apps.
The Verdict: A B2B Utility Play
CommonShare is betting that the future of sustainability is interoperable. They aren't selling software; they are selling a standard for digital trust.
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CommonShare, Your Collaborative Platform for Traceable, Sustainable Business
CommonShare is building a decentralized platform for standard owners, certification bodies, retailers, and suppliers to build credible, sustainable digital supply chains.
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About commonshare.com
CommonShare is building a decentralized platform for standard owners, certification bodies, retailers, and suppliers to build credible, sustainable digital supply chains.
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commonshare.com uses 16 technologies across their website including Font Awesome, Sentry, Cloudflare, and more.
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Sentry
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Cloudflare
Marketing Automation
HubSpot
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Hotjar, Google Analytics
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Twitter Cards, PWA
Traffic & Audience
commonshare.com receives approximately 23.7K monthly visitors and ranks #1,210,504 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:20 on the site.
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