In a market drowning with SaaS compliance tools, CompliancePoint isn't building software—they're selling the human expertise that actually fixes the mess when the software fails. With just 57 employees and $10.4M in revenue, they've carved out a profitable niche by being the emergency room for information security, not just another clinic.

"They're not chasing scale—they're chasing trust, and trust pays better."

The traffic split tells the real story: 55% direct vs 30% organic. That's not a marketing play—it's a reputation play. People don't stumble upon CompliancePoint; they're referred there by someone who survived a compliance audit nightmare. The 87.4% 'undefined' country traffic suggests either US-centric operations or a tracking blind spot, but the 10.7% secondary market indicates international reach without the bloat of global marketing campaigns.

• They solve the 'last mile' problem that software vendors can't touch
• Their keyword strategy targets compliance officers in crisis mode
• 55% direct traffic proves they're a referral machine, not an ad-driven agency
• They're profitable without VC funding—sustainability over scale