componentsonly.com
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The Unsung Titan of Heavy Equipment Parts
How ComponentsONLY quietly dominates the $200B mining equipment parts market
While tech startups chase AI hype, ComponentsONLY has built a $15M revenue engine in the dirtiest, most complex corner of B2B commerce: heavy earthmoving components. They don't sell SaaS—they sell excavator hydraulic pumps and mining truck engines, and they're winning where digital giants fail.
"In heavy industry, trust isn't built with marketing—it's forged through decades of getting the right part to a broken-down excavator in a remote mine at 2 AM."
The Invisible Network Effect
ComponentsONLY operates in a market where every transaction is mission-critical. When a $500K mining truck goes down, the cost of downtime is $10K+ per hour. Their 110 monthly visits might seem tiny, but each visitor is likely a procurement manager or site engineer making high-stakes decisions. The 40% direct traffic proves they're not discovering—they're returning to a trusted partner.
The SEO Power of Specificity
Their top keywords reveal a masterclass in long-tail dominance: 'hitachi eh4000ac-5' (1,360 monthly searches) and 'caterpillar power module tr43-c18l' (410 searches). These aren't generic terms—they're exact part numbers that engineers type into Google when desperation meets expertise. This is SEO that converts because it solves immediate, expensive problems.
The tech stack tells a story of pragmatic evolution. OpenCart powers the commerce engine, but they've layered enterprise tools like Zendesk and LinkedIn Insight Tag. It's not a shiny startup stack—it's a battle-tested system that handles complex B2B transactions for mining giants. The 68 employees generate $15M revenue, that's $220K per head—exceptional productivity for industrial commerce.
- Global leader in heavy earthmoving components with a 68-person team
- Specializes in new, used, rebuilt, and aftermarket parts for mining/construction
- Dominates specific part number searches with 1,360+ monthly searches for key terms
- Built a 40% direct traffic base—customers don't browse, they buy
The Anti-Startup That Wins
While others chase scale, ComponentsONLY proves that deep vertical expertise and trust in high-stakes industries creates defensible, profitable businesses that outlast hype cycles.
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ComponentsONLY
ComponentsONLY is the global leader in the trade of heavy earthmoving components. Our team supports users of equipment found in the mining, earthmoving and construction industries, providing them with the ability to buy, sell and source new, used, rebuilt and aftermarket components.
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About componentsonly.com
ComponentsONLY is the global leader in the trade of heavy earthmoving components. Our team supports users of equipment found in the mining, earthmoving and construction industries, providing them with the ability to buy, sell and source new, used, rebuilt and aftermarket components.
Company Overview
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Technology Stack
componentsonly.com uses 16 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, cdnjs, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag
Customer Support
Zendesk
Traffic & Audience
componentsonly.com receives approximately 110 monthly visitors and ranks #9,603,480 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of componentsonly.com's traffic comes from undefined, .
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