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ConDoc: The $0.4M Bootstrap in Construction Tech
A 6-person team taking on a $10B market with a focus on simplicity
While giants like Procore and Autodesk battle for the enterprise, a quiet bootstrap named ConDoc is proving that simplicity can win. With just 6 employees and a $400k revenue, they're carving out a niche by refusing to be everything to everyone.
"Their secret weapon isn't feature bloat—it's the absence of it. They're building for the middle market that gets priced out by enterprise software."
The Bootstrap Mentality
With no VC funding on the books, ConDoc operates with a discipline most SaaS companies lose after Series A. The 6-person team likely consists of Dave Armga (Founder & President) and Shavonna Case (COO) leading a lean engineering and sales operation. Their 51% direct traffic suggests a focused customer base that comes back repeatedly—a sign of sticky product-market fit rather than viral growth hacks.
Traffic Paradox
Here's the anomaly: 14,690 monthly visits with 100% traffic from 'undefined' (likely a data capture issue) but a revealing keyword profile. They rank for 'simpel' (19.4K volume)—a Dutch word for 'simple'—suggesting international reach. Their competition includes 'kahua,' 'bim services,' and 'arc site'—all mid-market construction platforms. They're not chasing enterprise keywords; they're targeting the mid-market's search intent.
The tech stack reveals their priorities: Tailwind CSS and Bootstrap for rapid UI development, jQuery for legacy support (a red flag for scalability), and core-js for modern JavaScript. They're using Google Analytics and Tag Manager—standard but not sophisticated. No CRM or marketing automation detected. This is a team building product first, growth second.
- Direct traffic dominance (51%) signals strong word-of-mouth in niche construction circles
- Organic search at 28% shows they're capturing specific intent around construction PM software
- Missing enterprise features: no case studies, no G2/Capterra presence, no complex integrations
- Their pricing page is live but not indexed—likely a simple, transparent model without enterprise negotiation
The $0.4M Lesson
In a market dominated by $1B+ valuations, ConDoc proves that owning a specific slice of the mid-market can be profitable without scale—just ruthless focus on who you serve and who you don't.
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Construction Project Management Software | ConDoc
Cloud-based construction project management software you can trust, for less. ConDoc gives companies the tools to manage all aspects of your projects for less.
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About condoc.com
Cloud-based construction project management software you can trust, for less. ConDoc gives companies the tools to manage all aspects of your projects for less.
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condoc.com uses 21 technologies across their website including Font Awesome, HSTS, PHP, and more.
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condoc.com receives approximately 14.7K monthly visitors and ranks #1,510,356 globally. The website has a bounce rate of 23% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:33 on the site.
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