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Conjointly: The Data-Driven Research Engine
How a 58-person team built a $5.3M survey empire without VC funding
While SaaS founders chase unicorn valuations, Conjointly quietly built a profitable research machine serving millions of respondents. This isn't just another survey tool—it's a precision instrument for market researchers who demand statistical rigor.
"They're not selling surveys—they're selling certainty in a world of noisy data."
The Unsung Research Army
With just 58 employees, Conjointly punches way above its weight. That's $91K revenue per employee—a ratio that would make most SaaS CFOs jealous. Their team isn't bloated with salespeople; it's stacked with quantitative market researchers like Kirill Zaitsev and Maria Bomba. These aren't just account managers—they're PhDs who understand conjoint analysis from the inside out. When your 'expert support' team actually knows the difference between MaxDiff and Gabor-Granger pricing, you've got something special.
The SEO Moat They Built
Here's where it gets interesting: 48% of their 80K monthly visits come from organic search. They rank for 'respondent' with 57K monthly searches—pure gold for a survey platform. While competitors burn cash on ads, Conjointly dominates the long tail of research methodology queries. 'Conjointly max diff output' and 'research methods final paper example' aren't just keywords—they're capturing researchers at the exact moment they need sophisticated tools. This is textbook content marketing done right, but with a twist: they're not just writing blog posts, they're building an entire research ecosystem.
The traffic split tells a story of product-led growth. 40% direct traffic means users are coming back, bookmarking, and integrating Conjointly into their daily workflow. This isn't a tool people try once—it's where they run their quarterly brand trackers and pricing studies. The global rank of #457,419 might seem modest, but in the specialized world of market research tools, it's a strong position that speaks to focused, intent-driven traffic rather than mass-market appeal.
- Product-market fit in a niche most SaaS companies ignore: rigorous academic-grade research tools
- Capital efficiency that would make bootstrapped founders weep: $5.3M revenue with 58 people and zero VC funding
- Content moat that captures researchers at every stage of their workflow, from methodology questions to tool selection
- Enterprise-ready without enterprise bloat: sophisticated methods without requiring a data science PhD to operate
The Anti-Unicorn Playbook
Conjointly proves that in a world obsessed with scale, deep expertise and capital efficiency still win. They're not building a billion-dollar company—they're building a billion-dollar research engine, one conjoint analysis at a time.
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Advanced survey platform with expert support - Conjointly
Conjointly is an all-in-one survey research platform, with easy-to-use advanced tools and expert support. It gives you access to millions of survey respondents and sophisticated product and pricing research methods.
Advanced survey platform with expert support
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About conjointly.com
Conjointly is an all-in-one survey research platform, with easy-to-use advanced tools and expert support. It gives you access to millions of survey respondents and sophisticated product and pricing research methods.
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conjointly.com uses 27 technologies across their website including Font Awesome, HSTS, Laravel, and more.
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Traffic & Audience
conjointly.com receives approximately 80.8K monthly visitors and ranks #457,419 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:25 on the site.
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