While SaaS startups obsess over CAC and conversion funnels, Connexiones operates in the analog world of trade shows, phone calls, and purchase orders. They represent hundreds of nationally recognized manufacturers, serving as the critical bridge between producers and industrial buyers. Their tech stack is minimal—jQuery, Bootstrap, basic analytics—because their website isn't a growth engine; it's a digital business card.

The 0 monthly visits reveal a brutal truth about B2B industrial distribution: discovery happens through networks, not search engines. Connexiones doesn't need SEO because their customers have pre-existing relationships. They're not building a brand online; they're maintaining trust offline. This is the opposite of the DTC playbook—no content marketing, no social media strategy, no conversion optimization. Just pure relationship capital.