consumerdirect.com
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ConsumerDirect: The Quiet Giant of Financial Platforms
A $20M revenue engine with 100+ employees building the 'People First' financial infrastructure
While fintech headlines chase crypto and neobanks, ConsumerDirect quietly operates as a $20M revenue engine with 101 employees, building the infrastructure that powers financial relationships. This isn't another consumer-facing app—it's a B2B platform with a 'People First' ethos that's grown through sheer execution, not hype.
"ConsumerDirect proves that in B2B finance, 'People First' isn't a marketing slogan—it's a competitive moat that drives 52% direct traffic and $20M in revenue."
The Hidden Growth Engine
With 52% direct traffic and only 9,952 monthly visits, ConsumerDirect isn't playing the SEO game—it's building a repeatable customer base that types their URL directly. This signals strong brand recall and a product that sticks, not just attracts. The 28% organic search traffic comes from branded queries like 'consumerdirect' and 'consumerdirect platform,' indicating they own their category.
The 'MyLona' Mystery
The second-highest search term 'mylona' (200 monthly searches) is a cryptic signal. It could be a product name, a partner, or a customer-facing portal—either way, it's an unbranded asset that drives traffic. This suggests ConsumerDirect operates multiple touchpoints, possibly white-labeling solutions or managing relationships that extend beyond their primary domain.
The tech stack reveals a modern, scalable foundation: AWS CloudFront for global delivery, Tailwind CSS for rapid UI development, and Google Analytics for data-driven decisions. The absence of heavy frameworks suggests a focus on performance and maintainability—critical for a platform handling financial data.
- CEO David Coulter wears both CEO and Chief Product Officer hats—product is core to their DNA
- CFO Brian Eaves and CTO Chris Peery form a balanced leadership trio for financial and technical rigor
- The 'People First Financial Platform' tagline isn't just branding—it's reflected in 52% direct traffic from loyal users
- No funding listed suggests bootstrap or early-stage profitability, a rare feat in finance tech
The Bootstrap Blueprint in Plain Sight
ConsumerDirect's $20M revenue with 101 employees and 52% direct traffic is a masterclass in building a sustainable B2B fintech without relying on venture capital or viral marketing.
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ConsumerDirect, Inc® | The People First Financial Platform®
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About consumerdirect.com
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Technology Stack
consumerdirect.com uses 12 technologies across their website including AccessiBe, Google Fonts, HSTS, and more.
Accessibility
AccessiBe
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
consumerdirect.com receives approximately 10.0K monthly visitors and ranks #2,186,218 globally. The website has a bounce rate of 70% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 2:22 on the site.
The majority of consumerdirect.com's traffic comes from .
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This page provides publicly available information about consumerdirect.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit consumerdirect.com directly at https://consumerdirect.com.