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Contexte: The EU's Secret Policy Intelligence Engine
How a 129-person team built Europe's most essential political monitoring service
While most news platforms chase clicks with breaking headlines, Contexte quietly built a €18M revenue machine by selling deep policy intelligence to the people who actually shape Europe. This isn't your average news site—it's the command center for Brussels insiders.
"Contexte doesn't report on policy—it sells the intelligence to influence it."
The Brussels Bubble's Operating System
With 53,875 monthly visits and a 50% organic search rate, Contexte has achieved what most media companies dream of: becoming indispensable. Their traffic isn't driven by viral content, but by professionals who need to know what's happening in EU policy before it becomes public. The 'undefined' top country (67.8% traffic) is almost certainly Belgium—home to the European Commission's 32,000 officials who live and breathe regulatory minutiae.
The Premium Intelligence Play
Contexte's €18.1M revenue from just 129 employees reveals a staggering €140,000 revenue per employee—numbers that rival top-tier consulting firms. Unlike ad-supported media, they've built a subscription model where the product is foresight. Keywords like 'industrial accelerator act' (790 monthly searches) and 'guy verhofstadt' (2,410 searches) show they're targeting policy wonks, not casual readers.
The tech stack tells a story of pragmatic efficiency: Tailwind CSS and Bootstrap for rapid iteration, PostHog for behavioral analytics, and AWS for scale. This isn't a startup burning cash on bleeding-edge tech—it's a precision instrument built to deliver one thing: policy intelligence that executives and lobbyists will pay premium prices for.
- Deep policy analysis over breaking news cycles
- Targeted at EU officials and corporate affairs teams
- Revenue-per-employee rivaling consulting firms
- Organic search dominance for niche policy terms
- Belgium-centric traffic reflecting Brussels' ecosystem
The Billion-Dollar Blueprint
Contexte proves that in a world drowning in information, deep vertical intelligence is the ultimate moat. For founders: this is how you build an unsexy, indispensable business that prints money.
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European Political News and Policy Insights | Contexte
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European Political News and Policy Insights - Contexte
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Technology Stack
contexte.com uses 15 technologies across their website including Google Fonts, Django, Amazon S3, Amazon Web Services, and more.
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Google Fonts
Backend Frameworks
Django
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Advertising
Microsoft Ads
Analytics & Marketing
PostHog, Google Analytics
Performance
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Traffic & Audience
contexte.com receives approximately 53.9K monthly visitors and ranks #478,984 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 1:01 on the site.
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