converted.in
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Convertedin: The Silent E-commerce Engine
How a 86-person team built a $26.7M marketing OS without the hype
While everyone chases viral growth, Convertedin is quietly building the infrastructure that turns browsers into buyers. This isn't another AI wrapper—it's a full-stack marketing operating system designed for e-commerce's hardest problem: turning data into personalized campaigns at scale.
"Convertedin isn't selling features—they're selling infrastructure. The difference? Infrastructure compounds; features fade."
The Quiet Growth Story
With 12,790 monthly visits and a #2M global rank, Convertedin isn't winning on traffic volume. They're winning on intent. 56% of traffic comes from organic search—people actively seeking solutions. Their keywords reveal a sophisticated user base: 'facebook collection image for ads,' 'karakteristik gen z di e commerce,' 'carousel ads, collection ads là gì.' This isn't beginner traffic; it's practitioners solving specific problems.
The Target Audience Reality
Convertedin serves e-commerce marketers who've outgrown basic tools. With 86 employees generating $26.7M, they're at ~$310K per employee—a healthy ratio for a B2B SaaS company. The lack of funding data suggests either bootstrap success or private backing, keeping them focused on revenue over vanity metrics. Their career page lists specific roles: Full Stack Developers, Global VP Finance—indicating they're building, not just selling.
The tech stack tells a story of pragmatism over flash. jQuery and Bootstrap (not trendy, but battle-tested), Tailwind for modern UI, PWA for accessibility. They're using Google Analytics, Tag Manager, and Clarity for measurement—standard but effective. No fancy new frameworks, just reliable tools that work. This is a company shipping product, not chasing tech trends.
- Revenue-per-employee ratio of $310K signals efficient operations
- 56% organic traffic shows strong SEO foundation and product-market fit
- Keyword strategy targets sophisticated e-commerce practitioners, not beginners
- Technical stack prioritizes reliability over bleeding-edge trends
The Anti-Hype Playbook
Convertedin proves that $26.7M in revenue beats $26.7M in VC funding when you're building infrastructure that compounds.
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Convertedin - eCommerce marketing automation Needed To Grow
Convertedin is a marketing operating system for e-commerce that provides users with shoppers' insights, enables them to distribute personalized marketing across various channels, and allows them to operate based on shoppers' life cycles, thus improving their ROI overall.
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About converted.in
Convertedin is a marketing operating system for e-commerce that provides users with shoppers' insights, enables them to distribute personalized marketing across various channels, and allows them to operate based on shoppers' life cycles, thus improving their ROI overall.
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Technology Stack
converted.in uses 24 technologies across their website including Font Awesome, Google Fonts, Ruby on Rails, cdnjs, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Ruby on Rails
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Snapchat Pixel, Twitter Pixel, LinkedIn Insight Tag +2 more
Customer Support
Freshdesk
Traffic & Audience
converted.in receives approximately 12.8K monthly visitors and ranks #2,076,608 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:09 on the site.
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