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cooksongold.com
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cooksongold.com

23 technologies
VerifiedVisit427.6K/mo$51M18523 Tech7 Leads
Deep Dive

Cooksongold: The Unsung Titan of Jewellery E-Commerce

How a legacy metalsmith built a $51M digital empire serving 400K+ monthly makers

While tech startups chase unicorns, Cooksongold quietly dominates a $51M niche, proving that deep inventory and craftsmanship expertise beat flash-in-the-pan growth. This isn't just another e-commerce site—it's the industrial backbone of the global jewellery making community.

$51.1M
annual revenue
427K
monthly visitors
51%
direct traffic (brand loyalty)
185
employees

"Their 51% direct traffic isn't accidental—it's the signature of a brand that has become synonymous with jewellery making itself."

The Industrial Foundation

Cooksongold isn't a digital-native startup; it's a heritage brand that digitized its deep metalsmithing expertise. With 185 employees generating $51M in revenue, they achieve $276K revenue per employee—remarkable efficiency for a B2B2C hybrid model. Their traffic distribution reveals a mature, stable business: 51% direct, 41% organic. This isn't a company buying growth; it's earning it through decades of trust.

The SEO Moat They've Built

Their keyword strategy reveals sophisticated intent capture. While they own 'cooksongold' (2,800 monthly searches), they also rank for hyper-niche queries like 'wax cylinder burr uses' (380 searches) and 'belcher mounting 4.0mm diamond platinum' (270 searches). This isn't broad keyword stuffing—it's surgical precision capturing the exact moments when professional jewellers have specific technical problems. They're not just a store; they're a technical reference library that happens to sell products.

The technology stack tells a story of pragmatic evolution. They're running OpenCart and Magento—battle-tested e-commerce platforms—layered with modern tools like Tailwind CSS and Vite. This isn't a company chasing the latest JavaScript framework; it's building on stable foundations while selectively adopting modern tooling where it matters. The presence of jQuery and Slick alongside Vite suggests a team that values reliability over bleeding-edge trends.

  • Multi-platform presence: TikTok to LinkedIn (unusual for industrial B2B)
  • Trustpilot rating of 2.8/5 with 160 reviews suggests operational friction
  • Global rank #93,408 with 72.3% traffic from 'undefined' countries—likely EU/UK concentration
  • Social profiles span 6 platforms, showing modern brand awareness
Doesn't chase viral trends or influencer partnerships
Owns the entire jewellery making supply chain from raw metal to finished findings
Avoids aggressive discounting or flash sales
Builds deep technical content that ranks for specific problems
No mobile app despite 427K monthly visitors
Maintains industrial-grade reliability over consumer-grade flash

The Unsexy Empire That Just Works

While competitors chase DTC trends, Cooksongold proves that serving professionals with deep inventory and technical expertise creates an unassailable moat. Their 51% direct traffic isn't just loyalty—it's dependency. For jewellery makers, Cooksongold isn't a choice; it's the infrastructure.

What tech stack does Cooksongold use?

33 detected
Security1
Backend Frameworks1
Privacy & Consent1
Advertising1
Scheduling1
Customer Support1
Reviews1
E-commerce & Payments4
Build Tools1
UI Libraries1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics10
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
T
Tracking Service
G
Google Tag Manager
F
Facebook Pixel
G
Google AdSense
G
Google Analytics
T
TikTok Pixel
A
Analytics Service

How much traffic does Cooksongold get?

Traffic & Engagement

427.6K
Monthly Visits
4.6
Pages/Visit
2:49
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend-10%
473.0K
Oct 2025
Oct
512.3K
Nov 2025
Nov
427.6K
Dec 2025
Dec

Traffic Sources

Search
41%
Direct
51%
Social
4%
Referrals
4%
Email
0%
Paid
1%

Where is Cooksongold's audience located?

🌍72.3%
🌍5.1%
🌍2.6%
🌍1.2%
🌍1.1%

What keywords does Cooksongold rank for?

5 keywords
1cooksongold2.8K vol$1.96
2cookson gold360 vol$1.96
3wax cylinder burr uses380 vol
4cooks on gold300 vol$1.17
5belcher mounting 4.0mm diamond platinum270 vol

How is Cooksongold's SEO?

Meta Tags

title39 chars

Jewellery Making Supplies | Cooksongold

description141 chars

We stock a huge range of jewellery making supplies including jewellery tools, jewellery findings, chain, silver and gold sheet, wire and more

languageEN

H1 Tags

h1Jewellery Making Supplies

Schema Types

WebSiteOrganization

Who works at Cooksongold?

Loading leads...

What do customers think of Cooksongold?

Cooksongold

Cooksongold

2.8
160 reviews
✓ Claimed

Categories

Jewelry Equipment Supplier#undefinedJewellery Manufacturer#undefined

Activity & Engagement

Reply Rate
69.23076923076923%
Avg. Reply Time
1.0 days
Claimed Date
10/5/2015

Contact Information

Address:
59-83 Vittoria Street
Birmingham, GB

Reviews (20)

Filter by rating:
Emma AtkinsVerified
12/21/2025
🇬🇧 United Kingdom35 reviewsOrganicUnverified
Experience date: 12/20/2025
Amazing they went above and beyond for…

Amazing they went above and beyond for me could not recommend this company enough

C O
12/5/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 12/2/2025
Overall positive experience

Was initially put off from buying because of the poor reviews I had read. But my personal experience was very smooth. As soon as the order was placed I received clear email confirmation. The items arrived at incredible speed exactly when they said it would. Items were packaged perfectly and arrived in excellent condition. It’s a shame that others had such a bad experience but perhaps the company has changed ownership and improved since then. I will definitely order from here again.

Margaret Lovett
9/2/2025
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 9/2/2025
Seed bead heaven

I ordered some seed beads (used for jewellery making or crafting). The pictures/colours on the website were really accurate. Great value for money and they arrived the next day. Fantastic service.

Company Response9/5/2025

Thank you for your positive review! We love to hear what our customers think about our products, and we are glad to hear that we have made you happy! Cooksongold

Cassian
8/7/2025
🇨🇭 Switzerland7 reviewsOrganicUnverified
Experience date: 8/7/2025
Great service and products!

Third order with them and very satisfied. Packaged very well and the prices are more than fair. You have a loyal customer with me.

Company Response8/11/2025

Thank you for your positive review. We love to hear what our customers think about our products and services, and are glad to hear that we have made you happy! Cooksongold

K P
4/9/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 8/30/2024
Excellent customer service is excellent

I have bought many many times from this company. In the start I had lots of questions and they couldn't have been more helpful. They actually helped me save money by buying wisely. The products are exactly as described and there is a huge selection to choose from, from budget items through to high end ones. I can't understand the bad reviews of this company, I can only assume people haven't read the descriptions of the products properly. There is nothing misleading and if you have any questions regarding the items on the website the customer service is truly excellent. I myself will definitely be continuing to use their services in the future.

Company Response5/7/2025

Thank you for your positive review. We love to hear from our customers about our products and services and are glad to hear that we have made you happy! Cooksongold

Frequently Asked Questions about Cooksongold

What is Cooksongold's Revenue?
Cooksongold generates approximately $51M in annual revenue. With 185 employees, that's $276,100 per employee.
What does Cooksongold do?
We stock a huge range of jewellery making supplies including jewellery tools, jewellery findings, chain, silver and gold sheet, wire and more
How fast is Cooksongold growing?
Cooksongold employee count has changed by 6% year over year.
What technologies does Cooksongold use?
Cooksongold uses 23 technologies across their website including Fonts, Security, Backend Frameworks. Key technologies include Font Awesome, HSTS, Laravel.
Who are Cooksongold's competitors?
Cooksongold's main competitors include Tennals Group, Flypay, Victoria Miro, Resolver Group, Clarendon Fine Art. These companies operate in similar markets and compete for the same customer base.
What do customers think of Cooksongold?
Cooksongold has a Trustpilot score of 2.8 out of 5 (3 stars) based on 160 customer reviews.

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About cooksongold.com

We stock a huge range of jewellery making supplies including jewellery tools, jewellery findings, chain, silver and gold sheet, wire and more

Company Overview

cooksongold.com
Website
lifestyle
Industry
#93,408
Global Rank
427.6K
Monthly Visitors
23
Technologies
7+
Employees

Contact cooksongold.com

Technology Stack

cooksongold.com uses 23 technologies across their website including Font Awesome, HSTS, Laravel, and more.

Fonts

Font Awesome

Security

HSTS

Backend Frameworks

Laravel

CMS

Squarespace, Webflow

Privacy & Consent

Cookiebot

Advertising

TikTok Pixel

Traffic & Audience

427.6K
Monthly Visits
45%
Bounce Rate
4.6
Pages/Visit
2:49
Avg. Duration

cooksongold.com receives approximately 427.6K monthly visitors and ranks #93,408 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 2:49 on the site.

The majority of cooksongold.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is cooksongold.com?
We stock a huge range of jewellery making supplies including jewellery tools, jewellery findings, chain, silver and gold sheet, wire and more
What technologies does cooksongold.com use?
cooksongold.com uses 23 technologies including Font Awesome, HSTS, and 17 more. View the full tech stack analysis above.
How do I contact cooksongold.com?
You can contact cooksongold.com via email at [email protected] or through their contact page.
What are cooksongold.com's social media accounts?
cooksongold.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is cooksongold.com hiring?
Check cooksongold.com's careers page for current job openings and opportunities. The company has 7+ known employees.
How popular is cooksongold.com?
cooksongold.com receives approximately 427.6K monthly visitors and ranks #93,408 globally. Traffic is declining by 16.5% month-over-month.

Related Searches

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This page provides publicly available information about cooksongold.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cooksongold.com directly at https://cooksongold.com.