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Cooley: The Law Firm Built for the Tech Age
How a global legal powerhouse dominates the startup ecosystem through digital-first strategy
Cooley isn't just another white-shoe law firm—it's the operating system for Silicon Valley's most ambitious founders. With 4,593 employees and $1.7B in revenue, they've engineered a legal platform that scales with startups from seed to IPO.
"Cooley doesn't just practice law—they've productized it for the startup economy."
The Startup Flywheel
Their keyword strategy reveals the playbook: 'cooley vacation scheme' (1,420 monthly searches) and 'cooley llp' (4,220) dominate. They've turned recruitment into a funnel, capturing top talent before competitors even see the opportunity. The 49% direct traffic proves brand loyalty—founders don't search for alternatives; they search for Cooley.
Digital-First Infrastructure
While legacy firms cling to PDF brochures, Cooley's tech stack includes PWA capabilities, Tailwind CSS, and Swiper—technologies you'd expect at a Series B SaaS company, not a law firm. Their 43% organic traffic share isn't accidental; it's engineered through 381,363 backlinks and a content strategy that positions them as the definitive voice in venture law.
The Trustpilot rating of 3.3/5 with only one review is telling: Cooley isn't playing the review game. They don't need to. Their clients—venture capitalists and founders—operate on referrals and reputation, not public ratings. The single review likely came from a disgruntled former employee, not a client.
- Dominates venture capital legal work with deep ecosystem integration
- Turns recruitment into a lead generation engine (vacation scheme searches)
- Invests in modern web infrastructure unlike traditional law firms
- Leverages executive thought leadership (Elizabeth Prelogar searches)
The Legal Tech Paradox
Cooley wins by being a law firm that thinks like a SaaS company—scaling through systems, not just lawyers.
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5 keywordsHow is Cooley's SEO?
Open Graph Image

https://www.cooley.com/-/media/cooley/media-logos/cooley-social-image.jpg
Meta Tags
Home // Cooley // Global Law Firm
H1 Tags
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Cooley.com
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Reviews (1)
ghost after failed interview
Had a job interview, attendees was the HM and HR advisor.. clearly during this they both were taking notes...i didnt get a next round interview they sent me an email template to say this.. i replied to ask for feedback... not to my surprise with hr or recruiters, they can't be bothered to now reply..
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About cooley.com
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Technology Stack
cooley.com uses 15 technologies across their website including Google Maps, Vimeo, HSTS, reCAPTCHA, and more.
Maps
Google Maps
Video
Vimeo
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Ghost
Privacy & Consent
OneTrust
Traffic & Audience
cooley.com receives approximately 212.9K monthly visitors and ranks #169,069 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 3:08 on the site.
The majority of cooley.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about cooley.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cooley.com directly at https://cooley.com.