coolpak.co.nz
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Coolpak: New Zealand's Cold Chain Powerhouse
Analyzing the tech stack and market positioning of a $10M cold storage leader
In an era where supply chain resilience is paramount, Coolpak isn't just storing frozen goods—it's engineering the digital backbone of New Zealand's cold chain. With 72 employees and $10.1M in revenue, this isn't your grandfather's warehouse operation.
"They're building a cold storage hub in Selwyn District while running a React-based PWA stack—this is infrastructure meeting modern SaaS architecture."
The Tech Stack Tells a Story
Coolpak's digital infrastructure reveals a deliberate hybrid strategy. They're leveraging jQuery and Bootstrap for legacy compatibility while adopting Tailwind CSS and Ant Design for modern UI components. The PWA implementation suggests they're targeting mobile-first users—likely logistics managers checking shipment status on the go. The presence of Facebook Pixel and Google Analytics indicates sophisticated tracking, but the absence of visible CRM tools hints at a direct B2B sales model where relationships trump digital funnels.
Market Position & Traffic Dynamics
With 2,544 monthly visits and a global rank of #7.5M, Coolpak operates in a hyper-localized niche. The 50% organic traffic split is telling: half their visitors find them through search, suggesting strong brand recall in New Zealand's cold chain sector. The top keyword 'cold storage' has 70K+ monthly volume, but Coolpak ranks for specific long-tail terms like 'coolpak is building a cold storage hub in selwyn district size'—a 90-volume query that signals they're capturing intent around their expansion projects.
The leadership team structure reveals operational sophistication. With Ivan McAuley as CEO, Rosy Rosy handling compliance, and Stefan Hance managing operations and people, Coolpak has clearly prioritized regulatory rigor and workforce management—critical in cold chain logistics where temperature deviations can mean millions in losses. The inclusion of a Software Engineer (Manpreet Singh) and Export Manager (Cobus Bester) signals dual focus: digital transformation and international expansion.
- Revenue per employee: ~$140K—solid for a logistics operation
- Traffic concentration: 94.6% from undefined markets (likely NZ/AU)
- Keyword strategy: Dominating 'cold room' (3.6K volume) and 'container door' searches
- Tech debt: jQuery + Bootstrap legacy stack suggests cost-conscious modernization
The Verdict: A Local Giant with Global Ambitions
Coolpak is building the digital and physical infrastructure to dominate New Zealand's cold chain—while flying under the radar internationally. For investors, the $10M revenue with 72 employees suggests efficiency. For founders, their tech stack is a masterclass in pragmatic modernization. The real opportunity? Their Selwyn District expansion could be the launchpad for Australasian dominance.
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Cold Chain & Cold Storage Solutions | Coolpak | Coolpak
Coolpak is one of NZ’s leading cold storage companies, providing reliable cold chain logistics and state-of-the-art cold storage facilities for your goods.
Cold Chain & Cold Storage Solutions | Coolpak
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About coolpak.co.nz
Coolpak is one of NZ’s leading cold storage companies, providing reliable cold chain logistics and state-of-the-art cold storage facilities for your goods.
Company Overview
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Technology Stack
coolpak.co.nz uses 14 technologies across their website including imgix, HSTS, PHP, and more.
Media
imgix
Security
HSTS
Programming Languages
PHP
Advertising
DoubleClick Floodlight, Facebook Pixel
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
coolpak.co.nz receives approximately 2.5K monthly visitors and ranks #7,591,039 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:02 on the site.
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