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Coorpacademy: The Content Aggregator's Playbook
How Go1's acquisition transformed a French EdTech into a global content powerhouse.
In the fragmented world of corporate learning, Coorpacademy didn't try to build a library from scratch—they built the ultimate distribution network. Now part of Go1, they prove that in the content wars, the aggregator wins.
"Coorpacademy isn't selling courses; they're selling access to the entire market's knowledge."
The B2B Trojan Horse
With 75,952 monthly visits and a 43% direct traffic share, Coorpacademy has mastered the enterprise funnel. Their traffic profile reveals a platform used by organizations, not just individuals searching for random courses. The 42% organic search share suggests strong SEO for branded and niche corporate terms, likely driven by their massive aggregated content library.
The Aggregation Strategy
The raw data reveals a telling keyword mix: 'ans formation' and 'ans' dominate their traffic. This points to a strong foothold in the French market (likely 'ANS' being a local entity or acronym), while 'coorpacademy' itself commands 150 monthly searches. The strategy is clear: own local search terms while leveraging the Go1 global brand for scale.
The tech stack is lean and modern—Tailwind CSS, Bootstrap, and jQuery power a functional, content-heavy interface. With only 121 employees generating an estimated $20M in revenue, the efficiency is notable. This isn't a company burning cash on custom engineering; it's a platform optimized for content delivery at scale.
- The 'Library of Libraries' Model: Aggregating 250+ publishers rather than creating content.
- The ANS Connection: Dominating specific regional search terms to anchor local market share.
- High-Ticket Efficiency: ~$165K revenue per employee indicates a high-value B2B SaaS model.
The Verdict: A B2B Powerhouse in Disguise
While traffic numbers seem modest, the high direct share and revenue-per-employee metrics suggest a deeply embedded enterprise solution that doesn't rely on flashy consumer marketing.
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Coorpacademy by Go1 - le meilleur du contenu de formation pour les entreprises
Coorpacademy by Go1 offre une Solution de Contenu de Digital Learning pour développer les Compétences de tous les collaborateurs : notre bibliothèque Go1 agrège le contenu de plus de 250 éditeurs pour couvrir tous les sujets indispensables à votre entreprise.
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About coorpacademy.com
Coorpacademy by Go1 offre une Solution de Contenu de Digital Learning pour développer les Compétences de tous les collaborateurs : notre bibliothèque Go1 agrège le contenu de plus de 250 éditeurs pour couvrir tous les sujets indispensables à votre entreprise.
Company Overview
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Technology Stack
coorpacademy.com uses 27 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
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Vimeo, YouTube Embed
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Font Awesome, Google Fonts
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HSTS, reCAPTCHA
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Traffic & Audience
coorpacademy.com receives approximately 76.0K monthly visitors and ranks #291,686 globally. The website has a bounce rate of 26% with visitors viewing an average of 10.6 pages per visit. Users spend an average of 10:57 on the site.
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