copart.com
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Copart: The 2910M Dollar Junkyard King
How an online auction empire dominates the salvage car market with 4M+ annual sales
Copart isn't just an auction house; it's the digital graveyard for the world's wrecked, flooded, and unwanted vehicles. With a staggering $2.9B in revenue, they've turned the chaotic art of the salvage yard into a hyper-efficient, 100% online global machine.
"Copart doesn't sell cars; they sell the adrenaline of the bid on a broken machine, proving that in the digital age, even the junkyard can be a high-margin tech company."
The Traffic Paradox
Despite 67% of traffic being direct (a testament to brand dominance), Copart's organic search strategy is surprisingly defensive. They own the brand term 'Copart' (533k monthly searches), but their broader SEO relies heavily on branded variations. The real insight? Their 125M+ backlinks create a moat so deep that generic 'used car auction' terms are secondary to their brand gravity.
The 6,874-Person Machine
With 6,874 employees, Copart operates a leaner machine than you'd expect for a $2.9B revenue company. That's roughly $423k revenue per employee—a metric that screams operational efficiency. They aren't just managing inventory; they're managing a global logistics network of 200+ locations, turning physical chaos into digital order.
The Trustpilot rating of 1.9/5 from 1,065 reviews reveals the brutal reality of their B2C experience. While dealers and wholesalers thrive, the retail buyer often faces the 'copart surprise'—a vehicle that looks better on screen than in person. Yet, this friction hasn't slowed their growth; it has simply segmented their user base into professionals who know how to read the codes and amateurs who learn the hard way.
- Global dominance: Operations spanning multiple continents with undefined traffic share leading at 60.6%
- Tech stack pragmatism: Relies on jQuery and Bootstrap rather than chasing bleeding-edge frameworks
- Social reach: Active on TikTok, Instagram, and LinkedIn—meeting buyers where they scroll
The Unsexy Monopoly
Copart proves that the most profitable tech companies often operate in the industries everyone else ignores.
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Top Organic Keywords
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5 keywordsHow is Copart's SEO?
Meta Tags
Online Car Auctions | Repairable & Used Cars - Copart
Register to start bidding & winning! Global leader in 100% online auto auctions. 175,000+ total loss salvage, used, wholesale and repairable cars, trucks, SUVs, motorcycles, and more available for sale.
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Reviews (20)
An absolute life saver of a customer…
An absolute life saver of a customer service representativie. Cara at the Rochford branch unfortunately had the pleasure of answering my call. By the time I gad gotten through I was streesed, emotional, and probably incoherent. Having an accident that rights your car off is stressful enough however, after being fobbed off by insurance company and jumping through hoops & red tape making the process far more complicated than needed, cara remained calmed and took time to resolve an admin error and accomodate the collection of my vehicle.
Teresa from IOWA was a delight to deal…
Teresa from IOWA was a delight to deal with, extremely patient, and walked us through the whole process. She should get a RAISE!!!!! amazing service
You have been great to me…after my car was written off before Christmas
You have been great to me my was written off before Christmas and a
Bought couple of cars in last 3 years
Bought couple of cars in last 3 years. Very bad experience, not an accurate description ,all cat n cars which i bought from them had engine or gearbox problems as well. One cat n car was a written off car ,the damage was so bad that I had to return it , I lost the recovery cost which they didn't pay. Not happy at all .
i was the highest bidder on a vehicle…
i was the highest bidder on a vehicle in an auction ref 72941695 in wolverhampton ,the reserve price had been reached and with no explanation the car has been relisted and I wasn't even given the opportunity of a counter offer,an auction is an auction this is terrible business,the reserve was met and i was the highest bidder....why am i not now the owner?
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About copart.com
Register to start bidding & winning! Global leader in 100% online auto auctions. 175,000+ total loss salvage, used, wholesale and repairable cars, trucks, SUVs, motorcycles, and more available for sale.
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Technology Stack
copart.com uses 15 technologies across their website including Font Awesome, Google Fonts, Ghost, OneTrust, and more.
Fonts
Font Awesome, Google Fonts
CMS
Ghost
Privacy & Consent
OneTrust
Analytics & Marketing
FullStory, Google Tag Manager, Google Analytics
Web Standards
PWA
UI Libraries
DaisyUI
Traffic & Audience
copart.com receives approximately 11.4M monthly visitors and ranks #2,830 globally. The website has a bounce rate of 32% with visitors viewing an average of 11.0 pages per visit. Users spend an average of 7:32 on the site.
The majority of copart.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about copart.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit copart.com directly at https://copart.com.