While most DTC brands fight over customer acquisition, Cora has quietly built a $21.8M business by solving a deeper problem: access. They don't just sell period products; they ship period pads and health education to women in need with every single order. It's a buy-one-give-one model with a $254.8M war chest behind it.

"Cora isn't just selling products; they're building a social infrastructure for period health."

The tech stack reveals a pragmatic approach: jQuery, Tailwind CSS, and Bootstrap. It's functional but lacks the sophistication of a brand scaling toward $50M+. The heavy reliance on legacy libraries suggests a focus on speed over cutting-edge performance. For a company this well-funded, the lack of a modern headless architecture or advanced personalization tech is a missed opportunity.

• Mission-driven growth: Every purchase funds period pads and education for those in need.
• Direct-to-consumer dominance: 45% of traffic comes directly to cora.life, indicating strong brand recall.
• Niche keyword ownership: They rank for specific intent terms like 'cora pads' and 'cora discs' rather than generic 'period products'.