corgan.com
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Corgan: An Architectural Titan with a Digital Blind Spot
Nearly 90 years of history, $643M in revenue, and a website that barely registers online.
Corgan isn't a startup; it's a legacy. Founded nearly 90 years ago, this architecture and design firm has built a global empire of physical spaces. But their digital footprint tells a different, more curious story. While their buildings touch the sky, their web presence is surprisingly grounded.
"For a firm of this scale, the website's traffic is less a digital storefront and more a quiet, corporate brochure."
The Physical vs. Digital Divide
Corgan is a heavyweight in heavy industry and engineering, designing everything from airports to data centers. Yet, their digital traffic is modest. With only ~30,000 monthly visits, it's clear their client acquisition happens in boardrooms, not through SEO. The site serves a functional purpose—portfolio, contact, credibility—rather than a growth engine. It's a classic case of a B2B giant where the website is an artifact, not an asset.
The Traffic Paradox
The SEO data reveals a fascinating pattern. 71% of traffic comes from an 'undefined' country, suggesting potential tracking gaps or a highly concentrated domestic market. The top organic keyword is simply 'corgan'—branded search dominates. This indicates zero discoverability for new clients searching for 'architecture firms' or 'design services.' They own their name, but they don't own the category.
The tech stack is functional but uninspired. jQuery, Bootstrap, and Swiper are reliable workhorses, but they lack the modernity expected from a forward-thinking design firm. The lack of a robust CMS or headless architecture suggests a website that hasn't evolved with the firm's digital ambitions. It's built for maintenance, not for innovation.
- Heavy reliance on direct traffic (43%)—clients already know who they are.
- Organic search is a blind spot; they don't rank for service-related terms.
- Tech stack is dated (jQuery, Bootstrap), reflecting a static, informational site.
- Minimal social integration beyond basic Twitter Cards and RSS.
A Sleeping Digital Giant
Corgan's website is a missed opportunity. With their scale and reputation, a strategic digital overhaul could unlock massive lead generation potential.
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Corgan
Corgan, a leading architecture and design firm founded nearly 90 years ago, creates places across the globe where people thrive and clients succeed.
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About corgan.com
Corgan, a leading architecture and design firm founded nearly 90 years ago, creates places across the globe where people thrive and clients succeed.
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corgan.com uses 14 technologies across their website including Vimeo, Adobe Fonts, Drupal, and more.
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corgan.com receives approximately 30.3K monthly visitors and ranks #983,251 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:20 on the site.
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