corinsurance.com
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CorInsurance: The Insurance Arm of a Bank
A niche player with $3.5M revenue relying on bank cross-selling rather than digital scale
CorInsurance isn't a standalone insurance disruptor—it's the insurance arm of CorTrust Bank, a regional financial institution. With just 23 employees generating $3.5M in revenue, they're betting on bank relationships over digital scale, yet their website traffic registers zero, raising questions about their online strategy.
"Zero traffic to a live insurance website in 2024 isn't a bug—it's a strategy that screams 'we rely entirely on offline bank relationships'"
Bank-Owned Insurance Model
CorInsurance operates as a captive agency within CorTrust Bank, selling auto, home, life, health, business, and ag insurance. Their pitch combines 'local assistance' with 'latest technology' and 'competitive rates,' but the 23-person team size suggests they're not competing on scale. The real value proposition is cross-selling to existing bank customers, not acquiring new ones through digital channels.
The Zero-Traffic Paradox
The complete absence of web traffic (0 monthly visits) reveals a deliberate offline-first strategy. While competitors fight for insurance keywords, CorInsurance appears to leverage the bank's physical branches and customer base. Their tech stack (Tailwind, Bootstrap, Vite) is modern, but the PWA implementation and Cloudflare setup serve a brochureware function rather than an acquisition engine.
The leadership team is anchored by President/CEO Merle Scheiber, with agents like Dawna Mitchell and Shayne Maker handling sales. The contact email ([email protected]) points to external marketing management, suggesting they outsource digital lead gen while keeping sales in-house. This hybrid approach explains the disconnect between their modern tech stack and non-existent organic traffic.
- Revenue per employee: ~$152K—below industry benchmarks for efficient insurance agencies
- Social presence exists but drives no measurable traffic to the insurance site
- Modern web tech (Vite, PWA) deployed for a site that gets no organic discovery
- Trustpilot rating: N/A—no public review footprint
- Backlink profile: N/A—essentially invisible to search engines
CorInsurance is a relationship business, not a digital one
Their zero-traffic strategy works only if the bank's branch network delivers all leads—otherwise, it's a missed opportunity in a $200B+ online insurance market
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Meta Tags
Insurance | CorTrust Bank
CorInsurance is there for you and ready for anything. Customized to your life and budget, our insurance plans pair local assistance with the industry's latest technology and the nation's most competitive rates. Count on us for auto, home, life, health, business, and ag insurance.
Insurance
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About corinsurance.com
CorInsurance is there for you and ready for anything. Customized to your life and budget, our insurance plans pair local assistance with the industry's latest technology and the nation's most competitive rates. Count on us for auto, home, life, health, business, and ag insurance.
Company Overview
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Technology Stack
corinsurance.com uses 19 technologies across their website including Adobe Fonts, HSTS, PHP, and more.
Fonts
Adobe Fonts
Security
HSTS
Programming Languages
PHP
CDN
cdnjs
Cloud & Hosting
Amazon S3, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
corinsurance.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about corinsurance.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit corinsurance.com directly at https://corinsurance.com.