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Corovan: The $122M Employee-Owned Moving Giant
How a 410-person commercial mover dominates with ownership culture and heavy rigging
In a world of faceless logistics giants, Corovan operates as a rare breed: a $122.5M commercial moving empire powered by 410 employee-owners. While others commoditize relocation, they've built a moat around the complex art of moving labs, offices, and heavy machinery—turning physical labor into a scalable, ownership-driven business.
"Corovan isn't just moving boxes—they're moving entire ecosystems, from biotech labs to corporate headquarters, while keeping every employee invested in the outcome."
The Ownership Engine
With 410 employees and zero venture capital funding, Corovan has built a self-sustaining business model where every mover has skin in the game. This employee-ownership structure explains their 45% direct traffic—clients return because the same motivated people handle their sensitive moves, creating a loyalty loop that pure-play logistics companies can't replicate.
The Heavy Machinery Moat
While competitors fight over residential moves, Corovan dominates the high-stakes world of commercial rigging. Their service mix—office relocations, lab moves, and heavy equipment rigging—requires specialized insurance, certified technicians, and deep industry relationships. This isn't a side business; it's a $122M fortress built on complexity that deters commodity players.
The search data reveals their strategic positioning. While 'corovan' itself drives 400 monthly searches (brand loyalty), they're capturing commercial intent with keywords like 'storage in bay area' (150) and '250 sq ft storage cost' (150). But the real insight is the 760 monthly searches for '24 hour storage'—they've identified a critical pain point for businesses needing flexible, secure warehousing during transitions.
- Employee-ownership creates accountability that pure contractors can't match
- Heavy rigging specialization creates a high-barrier, high-margin niche
- 45% direct traffic indicates strong B2B retention and referral networks
- Tech stack (jQuery, Tailwind, Bootstrap) shows pragmatic, not bleeding-edge, approach
The Unsexy Billion-Dollar Play
Corovan proves that in B2B services, ownership culture and operational excellence beat growth hacking—every single time.
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Commercial Moving | Office & Lab Moves, Machinery Rigging | Corovan
Corovan is a full-service commercial moving company providing office moving, lab relocation and heavy equipment rigging services.
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About corovan.com
Corovan is a full-service commercial moving company providing office moving, lab relocation and heavy equipment rigging services.
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corovan.com uses 21 technologies across their website including AccessiBe, Font Awesome, Google Fonts, reCAPTCHA, and more.
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Traffic & Audience
corovan.com receives approximately 3.6K monthly visitors and ranks #4,980,201 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:11 on the site.
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