corp.kaltura.com
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Kaltura's Video AI Playbook
How a $157M video platform is betting on AI to dominate enterprise video
Kaltura isn't just another video platform—it's an AI-first engine transforming how enterprises communicate, learn, and engage. With $157M in revenue and a clear pivot from hosting to intelligence, they're betting that the future of video is automated, personalized, and deeply integrated.
"Kaltura isn't building video hosting—it's building video intelligence. Their pivot from storage to AI-driven experiences is the playbook for legacy SaaS survival."
The AI Pivot
Kaltura's homepage headlines reveal a stark transformation: from 'video portals' to 'AI-infused webinars & events.' With 39% organic traffic and a $166M funding war chest, they're aggressively layering AI across their stack—from 'Work Genie' that turns org knowledge into 'AI magic' to agentic AI leadership guides. This isn't a feature addition; it's a fundamental repositioning to avoid commoditization.
Enterprise Inertia
The 54% direct traffic rate is telling: Kaltura's core is locked-in enterprise customers, not organic discovery. With 856 employees and $157M in revenue, they're serving large organizations with complex video needs—learning platforms, internal comms, virtual classrooms. The low Trustpilot score (3.2/5 from 2 reviews) suggests B2B relationships are more about contractual stickiness than user delight.
Their tech stack—jQuery, Bootstrap, Swiper—reveals a platform built for reliability over cutting-edge performance. For a video company in 2024, this feels conservative, perhaps reflecting their enterprise focus where 'it works' trumps 'it's flashy.'
- Agentic AI positioning: From pilots to scalable ROI—targeting the C-suite directly
- Work Genie: Their answer to enterprise knowledge management, turning docs into AI agents
- Fully branded experiences: White-labeling as the moat against generic video platforms
The Legacy SaaS AI Playbook
Kaltura is proving that established platforms can reinvent themselves—not by chasing trends, but by embedding AI into core workflows for existing enterprise customers. Their bet: AI won't replace video platforms; it will become the platform.
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Kaltura video solutions for superior webinars, events, hubs & more
Fully branded, AI-infused marketing, communication, learning, and TV experiences that bring brands and audiences closer for top engagement, reach, and ROI
Kaltura | Homepage
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Reviews (2)
Kaltura
Kaltura is an overall good experience. It could use a few more features and details but I am happy with my experience. You must have a excellent internet connection.
Kaltura is Frustrating.
The company/school I work for adopted Kaltura/NewRow. I used Zoom/Canvas in the past and was pleased with how well those worked together. I could upload my Powerpoints into Canvas and my students could access them. Kaltura has a lot of issues. I can't use animations in the platform itself. If I animate my PowerPoint, which is SO engaging for students, the animations never appear in Kaltura. If I am in a breakout room with a student, I have no clue what is going on in the main room. I can't always get into a breakout room with my students. I have no idea why this happens and I have sent countless reports to Kaltura about this, but they never respond. It's a clunky program. I have to do so many clicks to move from one aspect to another. I can't ask a student a question if that student has not previously put something in chat. It is a frustrating program. The majority of teachers I work with feel the same frustrations. They used to use Blackboard and thought it was so much better. I came in after Kaltura was hired to do this program for us.
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About corp.kaltura.com
Fully branded, AI-infused marketing, communication, learning, and TV experiences that bring brands and audiences closer for top engagement, reach, and ROI
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corp.kaltura.com uses 21 technologies across their website including Font Awesome, HSTS, PHP, and more.
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corp.kaltura.com receives approximately 124.4K monthly visitors. The website has a bounce rate of 64% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:33 on the site.
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