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Crosslake: The PE Tech Whisperer
How a 25-person firm masters technical due diligence for private equity
In the high-stakes world of private equity, where deals are made or broken in weeks, Crosslake operates as a specialized surgical team for tech. They don't just audit code; they translate engineering risk into financial reality for investors.
"They're not consultants; they're technical translators for capital allocators."
The PE Tech Niche
Crosslake targets a specific pain point: PE firms and portfolio companies. With only 25 employees generating $2.5M in revenue, they achieve a remarkable $100K per employee. This isn't a broad consultancy—it's a precision instrument. Their leadership (Gregg Alwine, David Barnett) suggests a veteran team that understands both code and balance sheets.
The Zero-Traffic Paradox
Despite zero visible traffic data and no organic keywords, Crosslake operates in a hyper-niche B2B space where referrals and networks trump SEO. Their LinkedIn presence is their real storefront. The absence of public metrics isn't a weakness—it's proof they sell through relationships, not algorithms. For a firm this size, 20 qualified inbound leads a year could fill their pipeline.
Their tech stack (jQuery, Tailwind, Bootstrap) reveals a pragmatic, no-frills approach. They're not building flashy SaaS products; they're delivering advisory services where speed and clarity matter more than cutting-edge frameworks. The lack of structured data or Trustpilot reviews confirms they're not chasing public reviews—they're chasing deal flow.
- Hyper-specialized: PE technical due diligence only
- Revenue-per-employee ratio: $100K (exceptional for services)
- Network-driven growth: Zero SEO, 100% referral-based
- Leadership with dual expertise: Finance + Engineering
The Silent Operator
Crosslake proves that in B2B services, a tiny, focused team can dominate a niche without ever ranking on Google. Their growth is gated by their capacity to hire technologists who speak PE—making them a case study in premium positioning over scale.
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Crosslake: Your Private Equity Tech Due Diligence Advisor
Crosslake is a global advisory providing technical due diligence and value creation services for private equity investors and portfolio companies.
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About corsis.com
Crosslake is a global advisory providing technical due diligence and value creation services for private equity investors and portfolio companies.
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