costpocket.com
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CostPocket: The OCR Expense App Scaling in Law & Gov
A $1.7M revenue Estonian startup winning on simplicity and vertical focus
In a crowded expense management market dominated by global giants, CostPocket is quietly building a $1.7M business by focusing on a specific pain point: digitizing receipts instantly via OCR for regulated industries.
"They aren't trying to be everything to everyone. They are becoming the default receipt digitizer for law firms and government contractors who need audit trails."
The Niche Strategy
CostPocket's genius isn't just OCR technology—it's their vertical focus. Their top keyword 'ārpakalpojumu grāmatvedība' (outsourced accounting) reveals a strategy targeting service-based businesses in the Baltics. With 74.8% of traffic from undefined regions (likely Estonia/Latvia), they own their home market before expanding.
The Growth Engine
With 56K monthly visits, 31% comes from organic search and a massive 64% direct traffic. This isn't viral growth—it's brand dominance. Users aren't discovering CostPocket; they're searching for it by name. The 'cospocket' typo keyword (120 volume) proves strong brand recall, while 'costpocket revolut' (80 volume) shows integrations are a key user driver.
The tech stack reveals a pragmatic, modern approach: Tailwind CSS, Vite, and Cloudflare for performance, with heavy tracking via Google Analytics, Tag Manager, and Facebook Pixel. This is a data-driven team optimizing for conversion, not just building features.
- OCR-first UX: 'You only have to make a picture'—lowering friction to near zero
- Baltic dominance: 74.8% traffic from undefined (likely Estonia/Latvia/Lithuania)
- High intent traffic: 64% direct traffic indicates a sticky, retained user base
- Vertical focus: Law & Government industry targeting (per data) allows tailored compliance
The Quiet Giant of Baltic SaaS
CostPocket proves you don't need global scale to build a sustainable, profitable business. By owning a specific pain point in a specific region, they've created a moat that giants like Expensify struggle to penetrate.
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Open Graph Image
https://costpocket.com/img/open-graph.jpg
Meta Tags
The easiest expense management app with OCR - CostPocket
CostPocket makes expense reporting easy! Unlike other expense apps we offer digitisation of receipts, you only have to make a picture. Find out more here!
H1 Tags
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About costpocket.com
CostPocket makes expense reporting easy! Unlike other expense apps we offer digitisation of receipts, you only have to make a picture. Find out more here!
Company Overview
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Technology Stack
costpocket.com uses 14 technologies across their website including HSTS, Cloudflare, Microsoft Ads, Facebook Pixel, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Advertising
Microsoft Ads, Facebook Pixel
Scheduling
Calendly
Analytics & Marketing
Google Tag Manager, Google Analytics
Build Tools
Vite
Traffic & Audience
costpocket.com receives approximately 56.0K monthly visitors and ranks #436,072 globally. The website has a bounce rate of 11% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 1:02 on the site.
The majority of costpocket.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about costpocket.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit costpocket.com directly at https://costpocket.com.