Cottsway Housing isn't just another local housing association—it's a digital-native nonprofit quietly commanding a 5,700-home portfolio across four English counties. While competitors struggle with legacy systems, Cottsway is building a direct digital relationship with 12,000+ customers, turning a traditional service into a scalable platform.

"Cottsway's 50% direct traffic proves they've built a direct digital relationship—unusual for a housing association."

The traffic data tells a fascinating story: 8,685 monthly visits with 50% direct traffic. In the housing sector, where tenant engagement is notoriously low, this direct traffic percentage is exceptional. It suggests Cottsway has successfully migrated customers from phone/email to digital self-service, reducing operational costs while improving satisfaction. The organic search performance, while modest in absolute terms, captures high-intent queries like 'electrical apprenticeships cottsway'—a sign they're building a talent pipeline alongside their housing portfolio.

• Tech stack built for scale: Modern frameworks (Tailwind, Bootstrap, Ant Design) replace legacy systems
• Digital self-service portal (MyCottsway) drives 50% direct traffic—unusual for housing associations
• Multi-channel social presence across Twitter, Facebook, LinkedIn, and Instagram
• Data-driven operations with Google Analytics, Tag Manager, and Hotjar tracking tenant behavior