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Cox & Co: The Aerospace Ice Protection Giant Hiding in Plain Sight
A $100M revenue company with 71% direct traffic proves the power of deep industry relationships.
In an era of viral growth hacks and algorithmic dependency, Cox & Company operates on a different plane entirely. This isn't a startup chasing scale; it's a 326-person aerospace engineering firm generating $100M in revenue while flying almost entirely under the radar of digital discovery.
"When 71% of your traffic is direct, you don't have a marketing problem—you have a relationship problem."
The Invisible Giant
Cox & Company occupies a hyper-specialized niche: ice protection systems for aerospace. With 2,403 monthly visits and a global rank of #5,120,735, they appear digitally invisible. But their revenue tells a different story. This is a B2B behemoth built on decades of OEM relationships, not SEO. Their traffic profile—71% direct, 13% organic—reveals a business where contracts are won through engineering reputation, not keyword rankings.
The SEO Paradox
The keyword data exposes their unique position. 'Cox and company' (200 monthly volume) is their primary brand term, but they're competing with 'cox' (189,790 monthly volume) and 'cox and cox' (11,400 monthly volume)—likely unrelated entities. Their organic strategy isn't about volume; it's about precision. They don't need 100,000 visitors; they need the right 2,403 visitors who sign million-dollar contracts for temperature control solutions.
The tech stack reveals a pragmatic, not trendy, approach. jQuery, Bootstrap, and Tailwind CSS coexist—a hybrid that suggests legacy systems meeting modern frameworks. Google Analytics sits quietly in the background, tracking a modest 2,403 monthly visits that likely convert into aerospace contracts worth millions. This isn't a growth-stage startup optimizing for conversions; it's an established player maintaining a digital presence.
- Revenue: $100.2M from ice protection systems
- Traffic: 2,403 monthly visits, 71% direct
- Structure: 326 employees, niche aerospace focus
- Digital: Minimal SEO footprint, maximum industry footprint
The Real Lesson: Revenue ≠ Traffic
Cox & Company proves that in B2B heavy industry, your digital footprint matters far less than your engineering footprint. The question isn't how many visitors they get—it's how many of those visitors sign multi-million dollar contracts.
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Cox & Company, Inc.
Cox & Company is an industry leader in the design, development, test and manufacture of high quality ice protection system and temperature control solutions to meet the demanding specifications of aerospace applications.
Cox & Company - Ice protection and Temperature Control Systems for Aircraft, Rotorcraft, and Transit
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About coxandco.com
Cox & Company is an industry leader in the design, development, test and manufacture of high quality ice protection system and temperature control solutions to meet the demanding specifications of aerospace applications.
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coxandco.com uses 6 technologies across their website including Google Fonts, Google Analytics, DaisyUI, and more.
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Google Fonts
Analytics & Marketing
Google Analytics
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DaisyUI
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Bootstrap, Tailwind CSS
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jQuery
Traffic & Audience
coxandco.com receives approximately 2.4K monthly visitors and ranks #5,120,735 globally. The website has a bounce rate of 31% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:05 on the site.
The majority of coxandco.com's traffic comes from .
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