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CQG: The 40-Year Unseen Engine
How a $71M revenue powerhouse quietly powers financial markets
While retail traders obsess over Robinhood and Coinbase, the institutional plumbing of global markets hums along on a different architecture—one built by CQG. For 40 years, this private company has been the invisible backbone for professional traders, brokers, and exchanges, processing billions in transactions without a single viral tweet.
"CQG isn't chasing IPO headlines—it's already embedded in the trading desks where milliseconds cost millions."
The 40-Year Grind
Founded in 1980, CQG predates the modern internet by 15 years. Their revenue ($71.4M) with 394 employees translates to $181K per employee—a testament to high-margin enterprise software. Unlike VC-backed unicorns burning cash, CQG's 40-year tenure suggests a sustainable, profitable model that prioritizes reliability over rapid growth.
The Silent User Base
Traffic data reveals a telling story: 68% direct traffic. This isn't a site users stumble upon via SEO or ads—it's a destination. Traders bookmark it. Firms integrate it. The 20% organic search traffic is dominated by branded queries like 'cqg login' and 'cqg desktop,' indicating a captive audience, not a discovery funnel.
The product suite—CQG Desktop, CQG One—targets the professional edge. Notice the absence of 'consumer' or 'retail' language. Their blog post about 'CQG One v10.11' signals deep, technical updates for a sophisticated user base that cares more about API stability than gamified UI.
- 40-year heritage in financial technology (est. 1980)
- High-value B2B focus: $181K revenue per employee
- Dominant direct traffic (68%) signals entrenched enterprise adoption
- Product names (CQG Desktop, CQG One) suggest platform consolidation
The Infrastructure Play
In a world of flash-in-the-pan fintechs, CQG is the unsexy, indispensable utility. For investors and founders: this is what winning looks like when you ignore the hype cycle.
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CQG | Homepage
Technology solutions for financial markets. CQG is helping companies solve business challenges and improve customer experiences. We've been doing it for 40 years.
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About cqg.com
Technology solutions for financial markets. CQG is helping companies solve business challenges and improve customer experiences. We've been doing it for 40 years.
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cqg.com uses 9 technologies across their website including Font Awesome, HSTS, Drupal, and more.
Fonts
Font Awesome
Security
HSTS
CMS
Drupal
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
cqg.com receives approximately 371.8K monthly visitors and ranks #129,797 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 6:31 on the site.
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