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Crafco: The Unsexy Billion-Dollar Niche
Why pavement preservation is the most profitable infrastructure game you've never heard of
While Silicon Valley chases AI unicorns, a 332-person company in Texas quietly dominates the $40B pavement preservation industry. Crafco isn't building apps—they're building the roads you drive on, and their $133M revenue proves infrastructure is the ultimate moat.
"Crafco doesn't sell products—they sell time. Every sealcoat application buys cities 5-10 years before repaving is needed. That's the ultimate infrastructure arbitrage."
The Preservation Playbook
Crafco's top keywords reveal their strategy: 'Crafco RT Ultimate' (340 monthly searches) and 'Crafco Sealcoat' (340 monthly searches) dominate their organic search. They're not chasing generic terms—they own the commercial-grade pavement preservation conversation. With 44% direct traffic, their brand equity in heavy industry is undeniable.
The Invisible Infrastructure
Their social presence tells the story: YouTube, Facebook, LinkedIn, and Instagram. They're not building a consumer brand—they're building a B2B ecosystem where pavement contractors, highway departments, and municipal buyers converge. The 332 employees aren't writing code; they're in the field, at trade shows, and in procurement meetings.
- Revenue-per-employee: ~$400K (exceptional for manufacturing)
- Traffic quality over quantity: 10K visits with 42% organic is highly qualified
- Tech stack is pragmatic: jQuery, Bootstrap, Google Analytics—built for utility, not flash
- Global presence with undefined traffic shares suggests international distributor network
Crafco's leadership team—Brian Price (VP Marketing), Lisa Zentner (VP Specialty Products), Thomas Kelly (VP National Sales)—represents decades of industry expertise. Their careers page and terms of sale PDF suggest a traditional, relationship-driven business model. Yet this is exactly what makes them defensible: pavement preservation requires specialized equipment, chemicals, and application knowledge that can't be replicated by a startup with a pitch deck.
The Ultimate B2B Infrastructure Play
Crafco proves that boring industries with high switching costs and regulatory moats create more durable businesses than most SaaS companies.
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CRAFCO – Pavement Preservation Materials and Equipment
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About crafco.com
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Technology Stack
crafco.com uses 17 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
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Traffic & Audience
crafco.com receives approximately 10.2K monthly visitors and ranks #2,227,103 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:59 on the site.
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