craghoppers.com
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Craghoppers: The 60-Year Legacy Built on Data
How a heritage brand uses modern tech to dominate outdoor gear search.
In a market saturated with flashy startups, Craghoppers relies on a 60-year heritage and 789,000 monthly visitors to prove that experience is the ultimate moat. They aren't just selling jackets; they are monetizing decades of trust.
"Craghoppers proves you don't need to be the biggest player to win—you just need to be the one people trust to keep them dry."
The SEO Fortress
While competitors fight for generic terms like 'mountain warehouse' (183k volume), Craghoppers owns its brand identity. With 14,120 monthly searches for their exact name and 48% of traffic coming from organic search, they have built a self-sustaining acquisition engine. They don't rent attention; they earn it.
The Trust Economy
In the outdoor gear industry, returns are costly and reviews are everything. Craghoppers leverages Bazaarvoice and Trustpilot to aggregate social proof, resulting in 10,740 reviews and a 4.4/5 rating. This high-trust environment converts their 43% direct traffic—loyalists who type the URL directly—into paying customers.
The tech stack reveals a pragmatic approach. They utilize Tailwind CSS for performance and PWA capabilities for mobile reliability, prioritizing speed over flashy animations. It’s a lean operation: 150 employees generating $37.6M in revenue suggests a high revenue-per-head ratio, indicative of efficient operations and strong brand margins.
- Brand Authority: 'Craghoppers UK' captures 1,700 specific monthly searches, showing strong regional loyalty.
- Competitive Positioning: They rank for 'Go Outdoors' keywords, effectively intercepting traffic intended for larger retailers.
- Social Reach: Active presence on TikTok and YouTube signals adaptation to visual, younger demographics beyond their traditional base.
Heritage is the Ultimate Moat
Craghoppers isn't chasing trends; they are the standard.
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Meta Tags
Outdoor Hiking and Adventure Clothing & Gear | Craghoppers
High-performance hiking gear made with 60 years of expertise. Shop our full range of outdoor clothing & adventure gear at Craghoppers.
High-performance hiking gear mindfully made with 60 years of expertise. Shop our full range of outdoor clothing & adventure gear at Craghoppers.
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Reviews (20)
Great quality
Fast delivery and great quality
Craghoppers after care.
Craghoppers trousers are smart, comfortable and well worth the money, especially in their sale! I had a problem with one item but the matter was easily resolved when I contacted the company. Also, I ordered a size that didn’t fit and the refund was promptly made. Excellent service. Will shop again.
It explained the product very good
It explained the product very good. They gave a very accurate delivery date and there walking shoesso far are excellent
Quick and easy
Quick and easy
Love these clothes
Love these clothes, especially the Gillett, great for the cold weather
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About craghoppers.com
High-performance hiking gear made with 60 years of expertise. Shop our full range of outdoor clothing & adventure gear at Craghoppers.
Company Overview
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Technology Stack
craghoppers.com uses 20 technologies across their website including reCAPTCHA, WordPress, Amazon Web Services, AWS CloudFront, and more.
Security
reCAPTCHA
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
CookieYes
Advertising
Microsoft Ads
Customer Support
Zendesk
Traffic & Audience
craghoppers.com receives approximately 789.8K monthly visitors and ranks #54,895 globally. The website has a bounce rate of 48% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 2:57 on the site.
The majority of craghoppers.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about craghoppers.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit craghoppers.com directly at https://craghoppers.com.