crashplan.com
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CrashPlan: The Last Backup Standing
A 153-person company generating $36M by betting on data resiliency over flash
In a market obsessed with cloud-native buzzwords, CrashPlan operates like a digital bunker: quiet, unbreakable, and built for when everything else goes wrong. While competitors chase AI integration and fancy UIs, this company has quietly built a $36.1M business on one simple premise—your data survives the apocalypse.
"They're not selling backup software—they're selling insurance against digital oblivion."
The Silent Majority of Traffic
With 60% direct traffic, CrashPlan's user base isn't discovering them through SEO or ads—they're returning to a tool that simply works. The 1.2/5 Trustpilot rating tells a different story: a vocal minority frustrated by enterprise complexity, while the silent majority keeps their data backed up. This is the classic enterprise software paradox: painful to implement, indispensable once deployed.
The Enterprise Pivot in Plain Sight
CrashPlan's 153 employees generating $36M means ~$235K revenue per employee—healthy for B2B SaaS. But the real signal is in their traffic: 'crashplan login' (1,540 monthly searches) outpaces 'crashplan backup' (290 searches). Users aren't evaluating—they're accessing. This is a company that has successfully transitioned from consumer backup to enterprise data resiliency, leaving the crowded consumer market behind.
The tech stack reveals their priorities: jQuery and Bootstrap (legacy but stable), Tailwind CSS for modern UI, and Vite for performance. They're not chasing bleeding-edge frameworks—they're building reliable infrastructure. The absence of heavy analytics tools in their public stack suggests a focus on product over growth hacking, which aligns with their enterprise-first strategy.
- Revenue per employee of $235K indicates strong enterprise efficiency
- 60% direct traffic shows established user retention in a market where churn is the norm
- 'Login' searches outnumber 'backup' searches 5:1, revealing a mature product with stickiness
The Anti-Growth Company
In an era of 'move fast and break things,' CrashPlan moves slow and never breaks. That's their moat.
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CrashPlan | Backup & Recovery Solutions for Businesses & Individuals
CrashPlan provides data resiliency through secure, scalable, and comprehensive backup solutions. We help organizations recover from worst-case scenarios.
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Reviews (20)
A scam
A scam. Buyer beware. I paid for Small Business for 12.5 years. Then for the first time I tried to restore my data and it would not work via web, via Mac or via Windows or Linux. They delayed support responses. Finally they set up a call with support, and support realized we couldn't do anything because now my account was past due for that month. I told them I want my data before paying for more and they refused. Also, their terms say the only recourse is a 10% refund if you can prove their service was down, but you can't so you won't even get that. I lost 10 years of data, steer clear of this awful company.
All data deleted
I had 4.7TB of data stored backed-up via CrashPlan. But then, without notifying me, they deleted all the data with no possibility for recovery. So, in fact you pay money to them for a service they cannot delivery.
Avoid this company
It's basically scam. I temporarily installed Crashplan on Windows machine as I had to restore my data (backed up by first device that is Linux headless machine). It didn't work out, support didn't help and later they charged me for 2 devices (second device had no backup). They refused to refund.
Wish I'd checked TrustPilot first
Ridiculously slow upload speed and no option to cancel the plan without contacting Support.
There's no way to change my plan so my data will be deleted
There is no way to change my plan despite multiple emails and raising a ticket. So they are going to delete my data in the near future. Unbelievable.
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About crashplan.com
CrashPlan provides data resiliency through secure, scalable, and comprehensive backup solutions. We help organizations recover from worst-case scenarios.
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crashplan.com uses 19 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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Traffic & Audience
crashplan.com receives approximately 105.1K monthly visitors and ranks #276,282 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 2:26 on the site.
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