crayola.com
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Crayola's Digital Empire: Beyond the Box
How the 136-year-old brand dominates the internet with 1.5M monthly visits and 62% organic traffic.
Crayola isn't just a legacy brand clinging to nostalgia; it's a digital-first content engine that has mastered the art of capturing attention in an algorithmic world. While competitors fight for shelf space, Crayola owns the search bar.
"They aren't selling crayons; they are selling the content that drives the demand for the crayons."
The SEO Moat
Crayola's traffic profile is a masterclass in organic dominance. With 1.47M monthly visits, 62% come from organic search. They rank for 'coloring pages' (169K volume) and 'Christmas coloring pages' (201K volume) not through paid ads, but by becoming the definitive utility for creativity. This isn't marketing; it's infrastructure.
The Silent B2B Giant
With 2,103 employees and $503.6M in revenue, Crayola operates a massive dual engine. While the website serves parents (B2C) with free content, the backend supports a sophisticated B2B ecosystem for educators. The 'Creativity Week' signup and 'Teachers' resources are lead magnets that convert classrooms into lifetime customers.
- **Content-Led Commerce:** The site prioritizes utility (coloring pages) over hard sales, building trust before conversion.
- **Tech Agility:** A modern stack (Tailwind, GSAP, Swiper) ensures a fast, interactive experience despite high-traffic volume.
- **Global Reach:** The domain commands authority with a #32,618 global rank, despite the 'undefined' country data masking their true international footprint.
The leadership team, led by CEO Rich Wuerthele, has pivoted the brand from a manufacturing entity to a media entity. By offering free, high-quality coloring pages, they effectively 'pay' for their customer acquisition with bandwidth rather than ad spend. This creates a defensive moat that generic coloring sites cannot cross.
The Verdict: A Utility Disguised as a Brand
Crayola proves that the best growth strategy isn't selling a product—it's becoming the indispensable tool used to create with it.
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Top Organic Keywords
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5 keywordsHow is Crayola's SEO?
Meta Tags
Home | Products, Coloring Pages, Crafts & More
Explore Crayola art supplies, kids' toys, free coloring pages, DIY crafts, creative prompts, and educational resources for kids, teachers, and adults!
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Crayola
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Reviews (10)
Have to say everything we have bought…
Have to say everything we have bought our grandson has been fantastic. This spans nearly 6 years. Only 1 thing we bought I have thought was a little expensive for what it was but other than that, we in this house loves crayola! And we can spend hours playing having fun.
The colors are vibrant and…
The colors are vibrant and true-to-label, so what you see on the wrapper is exactly what you get on paper. They glide smoothly without leaving a waxy build-up, which makes coloring easy and enjoyable. The crayons are durable—they don’t break as easily as cheaper alternatives, even when kids press down hard. I appreciated that they are non-toxic, giving peace of mind when children use them.
Good
Good, i love it.
Thnkyou!thabjyigrgabj…
Thnkyou!thabjyigrgabj titrgavhtugdgavhtigThnkyou!
I love Crayola.
I love Crayola. We use it at school, and I use it when family comes to visit. My cousin is 2 and loves to make crafts with me. Everytime, we use Crayola. I remember using them when I was her age and I still do. I recommend these for younger children and older because it washes off easily and doesn't stain or bleed through the paper.
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About crayola.com
Explore Crayola art supplies, kids' toys, free coloring pages, DIY crafts, creative prompts, and educational resources for kids, teachers, and adults!
Company Overview
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Technology Stack
crayola.com uses 14 technologies across their website including YouTube Embed, HSTS, cdnjs, and more.
Video
YouTube Embed
Security
HSTS
CDN
cdnjs
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Cloudflare
Privacy & Consent
OneTrust
Analytics & Marketing
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Traffic & Audience
crayola.com receives approximately 1.5M monthly visitors and ranks #32,618 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 1:50 on the site.
The majority of crayola.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about crayola.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit crayola.com directly at https://crayola.com.