creditvidya.com
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CreditVidya: The 2x Powerhouse of Indian Lending
How 10,000 data points are rewriting the rules of creditworthiness for 25 million people
In a market where traditional bureau scores leave millions underserved, CreditVidya isn't just iterating—it's rebuilding the entire underwriting engine from the ground up. With a model 2x more powerful than legacy systems, they're unlocking credit for 15% more individuals while processing data at a scale most competitors can't comprehend.
"Traditional scores are a blunt instrument. We're building a surgical tool for the modern economy."
The Data Moat
CreditVidya's secret sauce isn't just more data—it's smarter data. While bureaus rely on 20-30 traditional variables, their model ingests 10,000+ alternative data points. This isn't incremental improvement; it's a fundamental reimagining of what constitutes creditworthiness. The result? Banks and NBFCs can underwrite 15% more individuals, tapping into a segment that traditional systems simply couldn't see.
The Inclusion Engine
25 million and counting. That's not just a vanity metric—it's proof of product-market fit in the world's most complex financial market. India's credit gap is massive, and CreditVidya sits at the intersection of technology and financial inclusion. Their 97.6% traffic concentration in India suggests they're not chasing global expansion; they're doubling down on solving a problem where they have the deepest context.
The traffic data tells its own story: 77% direct traffic and 17% organic search. This isn't a company relying on paid acquisition or SEO hacks. When users type 'creditvidya' directly into their browser, they're coming back because the product works. The 2,434 backlinks and consistent brand search volume show a company that's built trust in a sector where trust is the ultimate currency.
- 10,000+ data points per applicant vs. 20-30 in traditional scoring
- 2x more powerful than bureau scores—quantified, not claimed
- 15% more individuals underwritten, expanding the addressable market
- 25M+ users served with a 397-person team (high efficiency ratio)
- 77% direct traffic—proving brand recall and product stickiness
The Undisputed Leader in Alternative Credit Scoring
CreditVidya isn't just building a better score—they're building a new financial infrastructure for 1.4 billion people. The numbers don't lie: $104M in revenue, 25M users, and a model that's twice as powerful as the status quo. This is fintech with teeth.
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Reimagining credit underwriting
With over 10,000 data points, CreditVidya’s credit underwriting model is 2x more powerful than traditional bureau scores, helping banks and NBFCs underwrite 15% more individuals.
With over 10,000 data points, CreditVidya’s credit underwriting model is 2x more powerful than traditional bureau scores, helping banks and NBFCs underwrite 15% more individuals
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About creditvidya.com
With over 10,000 data points, CreditVidya’s credit underwriting model is 2x more powerful than traditional bureau scores, helping banks and NBFCs underwrite 15% more individuals.
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creditvidya.com uses 12 technologies across their website including Google Fonts, HSTS, WordPress, and more.
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creditvidya.com receives approximately 511.2K monthly visitors. The website has a bounce rate of 18% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 1:09 on the site.
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