In the shadowy corridors of scientific equipment, CrestOptics isn't just another optics company—it's a revenue-generating machine that's quietly building a $31M empire while flying under most investors' radars. With 127 employees and traffic that screams 'enterprise,' this is a company that understands the power of deep specialization.

"When your monthly visits are only 2,000 but you're pulling in $31M in revenue, you're not playing the volume game—you're playing the value game."

The company's tech stack reveals sophistication without flashiness. They're using jQuery, Bootstrap, and Tailwind CSS for a functional website, but the real story is in their social presence. With active profiles across Twitter, LinkedIn, Facebook, YouTube, and Instagram, they're maintaining B2B engagement across every relevant channel. This multi-platform approach is particularly telling for a technical equipment company—they understand that their buyers research across multiple touchpoints.

• Revenue-per-employee ratio of ~$245K suggests high-value, low-volume sales model
• Traffic sources show 37% direct traffic—indicating strong brand recall and repeat business
• Top products (X-Light series) target specific microscopy applications with clear version progression
• Active social presence across 5 platforms shows sophisticated B2B marketing strategy