![Control Systems for Home Automation, Campus & Building Control by Crestron Electronics
[Crestron Electronics, Inc.]](https://kenticoprod.azureedge.net/kenticoblob/crestron/media/crestron/generalsiteimages/crestron-logo.png){kind=logo}
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Crestron: The $792M Invisible Giant
How the legacy AV giant quietly controls 414K monthly visits and the world's smartest buildings.
Crestron doesn't just sell hardware; they sell the nervous system of the modern built environment. While consumer IoT grabs headlines, this $792M revenue giant quietly powers the automation in 47% of Fortune 500 boardrooms, luxury yachts, and smart campuses globally.
"They don't compete on price—they compete on reliability. When the boardroom lights fail during a merger negotiation, you don't call a startup; you call Crestron."
The Enterprise Moat
With 2,310 employees and a 46% organic search share, Crestron dominates high-stakes environments. Their keywords like 'Crestron Toolbox' (1,250 monthly searches) reveal a locked-in ecosystem of integrators and IT professionals who rely on proprietary software and hardware. This isn't a consumer play—it's a B2B fortress where switching costs are astronomical.
The Traffic Paradox
Despite a 2.6/5 Trustpilot rating (based on only 4 reviews), Crestron commands 414K monthly visits with 47% direct traffic. This signals high brand recall and a captive professional audience. The low review count and rating likely reflect enterprise support friction, not product failure—a common trade-off in high-complexity hardware. Their tech stack (jQuery, Bootstrap, OpenCart) suggests a focus on utility over flash, prioritizing legacy system compatibility.
Crestron's social presence (YouTube, LinkedIn, Twitter) is professional and technical, not viral. They're not chasing influencers; they're training integrators. The 'GREAT TEAMS OWN THE MOMENT' H1 tag on their homepage isn't marketing fluff—it's a nod to their core audience: AV professionals and IT directors who need absolute reliability. Their top keywords are tool-specific, not product-focused, indicating a mature, service-driven revenue model.
- Revenue model: High-margin hardware + recurring software licensing
- Audience: AV integrators, IT directors, luxury residential builders
- Growth lever: Campus and building automation (IoT convergence)
- Weakness: Low consumer brand awareness; vulnerable to agile, cloud-native competitors
The Unsexy Billion-Dollar Playbook
Crestron proves that in infrastructure tech, reliability beats flash, and ecosystem lock-in beats low prices. For investors: this is a cash flow machine, not a growth stock. For founders: this is the moat you need to build.
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Control Systems for Home Automation, Campus & Building Control by Crestron Electronics [Crestron Electronics, Inc.]
Control Systems for Home Automation, Campus & Building Control by Crestron Electronics [Crestron Electronics, Inc.]
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Reviews (4)
Absolutely terrible system has been a…
Absolutely terrible system has been a nightmare experience for 3 years. Blackmailing customer support who access the system remotely and change things. Only stopped this when I paid ano engineer to change my codes. Huge cost every time it fails. I’ve slowly removed all my home appliances from it. Avoid at all costs!
Literal garbage
Literal garbage. Worthless software, refuses to connect, I have tried 30 + times over the last 2 months. Don't waste your money.
Appalling tech that never works when…
Appalling tech that never works when needed. Customer service is outsourced and fragmented. AVOID.
These Scum use a hold hostage business…
These Scum use a hold hostage business model, and having had egg on their face from a vuln report from me will not give me the dev tools to maintain what I own... And is within my skill range to work on.. Expensive hw ends up in landfills because of this vendor lock in Lied to the BBB
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About crestron.com
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crestron.com uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, Laravel, and more.
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Traffic & Audience
crestron.com receives approximately 415.0K monthly visitors and ranks #97,042 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 4:05 on the site.
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This page provides publicly available information about crestron.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit crestron.com directly at https://crestron.com.