crewmojo.com
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CrewMojo: The Human-First HR Tech
A tiny team tackling the $15B employee engagement market with a personal touch
While HR tech giants like Workday and BambooHR automate away human connection, CrewMojo is betting that personalized workflows are the key to retention. With just 6 employees and $400k in revenue, they're a boutique player in a massive market.
"CrewMojo isn't trying to be another HR platform—it's a workflow engine for the moments that actually matter."
The Team & Execution
Founded by Mark Lewis (CEO) and Joel Duckworth (CTO), the company operates with extreme focus. The engineering team is lean—just 4 developers including CTO and senior engineers—yet they've built a complete platform supporting onboarding, performance reviews, and goal tracking. This suggests strong technical leverage and a product-first culture.
Traffic & Market Fit
With only 399 monthly visits, CrewMojo is in early-stage traction. The traffic breakdown is telling: 35% direct traffic indicates a small but dedicated user base, while 43% organic search suggests they're building SEO around specific HR pain points. Their top keywords reveal their niche: 'quarterly goals' (890 volume), 'grow coaching model' (660 volume), and 'google performance ratings levels' (320 volume).
The keyword strategy is sophisticated for a small team. They're not chasing generic terms like 'HR software' but instead targeting specific frameworks and methodologies. This shows deep understanding of their buyer—likely HR managers and team leads looking for specialized solutions rather than enterprise suites.
- Micro-team execution: 6 employees generating $400k revenue = $66k/employee
- Niche SEO strategy: Targeting specific HR frameworks and coaching models
- Workflow-centric: From onboarding to performance reviews in personalized flows
- Modern stack: Tailwind, Ant Design, DaisyUI suggest developer productivity focus
The Boutique HR Tech Play
In a market dominated by giants, CrewMojo proves that focused execution and deep workflow understanding can carve out a sustainable niche—even with minimal resources.
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5 keywordsHow is Crewmojo's SEO?
Meta Tags
Crewmojo: Personalize & automate HR workflows
From onboarding to performance reviews, design and deliver personalised workflows that guide employees through the moments that matter.
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About crewmojo.com
From onboarding to performance reviews, design and deliver personalised workflows that guide employees through the moments that matter.
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Technology Stack
crewmojo.com uses 20 technologies across their website including Google Fonts, HSTS, PHP, and more.
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
crewmojo.com receives approximately 399 monthly visitors and ranks #11,831,272 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:31 on the site.
The majority of crewmojo.com's traffic comes from undefined, .
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This page provides publicly available information about crewmojo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit crewmojo.com directly at https://crewmojo.com.