criderfoods.com
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Crider Foods: The B2B Giant Hiding in Plain Sight
A $136M protein manufacturer with a digital ghost story and a TikTok edge
Crider Foods is the silent engine behind your grocery store's private label canned chicken, but their website is a digital ghost town with only 4,000 monthly visitors. This disconnect between their $136M revenue and online presence reveals a classic B2B blind spot.
"They manufacture for giants like Walmart and Costco, yet their own digital footprint is smaller than a local bakery's."
The Traffic Paradox
With only 4,089 monthly visits, Crider's website performs worse than most mid-sized e-commerce stores. Their 28% organic search traffic is driven by curious consumers searching for 'crider canned chicken' and recipe hacks for Costco's Kirkland brand—revealing a massive opportunity in B2B lead generation they're currently missing.
The Social Media Contradiction
While their website is static, Crider maintains an aggressive social presence across TikTok, Instagram, and YouTube. This suggests they're targeting a younger, consumer-facing audience rather than traditional B2B buyers—a bold strategy for a 404-employee protein manufacturer.
Their keyword strategy is unintentionally consumer-focused. 'Harvest Creek Premium White Chicken' (410 monthly searches) and 'recipes for Costco canned chicken' (380 monthly searches) dominate their organic traffic. This creates a bizarre scenario where a B2B manufacturer's SEO is driven by home cooks trying to replicate store-bought products.
- Revenue-to-web-traffic ratio is 10x worse than industry average
- Social media strategy contradicts traditional B2B playbook
- Tech stack (Tailwind, Bootstrap) suggests modern frontend with legacy backend
- Key leadership includes a 'Chief Pilot'—unusual for food manufacturing
The Ultimate B2B Underdog
Crider proves you can build a $136M empire while ignoring every digital best practice—making their potential upside truly massive if they ever wake up to their online opportunity.
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Meta Tags
Crider Foods | Private Label Protein Manufacturer of Choice
Crider Foods is the trusted private label protein manufacturer and co-manufacturing partner for fully cooked, shelf-stable, and frozen protein solutions. We deliver with speed, scale, and uncompromising quality.
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About criderfoods.com
Crider Foods is the trusted private label protein manufacturer and co-manufacturing partner for fully cooked, shelf-stable, and frozen protein solutions. We deliver with speed, scale, and uncompromising quality.
Company Overview
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Technology Stack
criderfoods.com uses 16 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix
Customer Support
Zendesk
Performance
Lazy Loading, Priority Hints
Traffic & Audience
criderfoods.com receives approximately 4.1K monthly visitors and ranks #4,640,800 globally. The website has a bounce rate of 76% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:17 on the site.
The majority of criderfoods.com's traffic comes from .
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