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Croct: The Optimization-First Headless CMS
A deep dive into the 17-person team scaling product optimization with built-in A/B testing
Most headless CMS platforms stop at content delivery. Croct starts there and goes straight to optimization. With a lean team of 17 and $2M in revenue, this Brazilian-born startup is building the infrastructure for the next generation of personalized web experiences.
"Croct isn't just managing content—it's managing user experiences at scale, component by component."
The Developer-First Approach
Croct targets technical teams who've outgrown traditional CMS platforms. Their 19-technology stack includes Vite, Tailwind CSS, and Bootstrap—tools developers already love. The documentation is comprehensive, the API is modern, and the integration is seamless. This isn't a tool for marketers trying to avoid code; it's for developers building sophisticated, personalized interfaces.
The Optimization Gap
Here's the insight: Most companies run A/B tests on entire pages. Croct runs them on components. Want to test a countdown timer variant? A hero image? A specific CTA? You don't need to rebuild the page. You just swap the component. This granular approach is why their top keywords include 'countdown timer react' and 'before/after component'—they're solving real, specific problems developers face daily.
The traffic data reveals a sophisticated audience. With 35,758 monthly visits and 41% coming from organic search, Croct isn't relying on paid ads to attract users. They're building authority through technical content and developer communities. The GitHub profile with active contributions shows they're not just building a product—they're building a movement.
- Component-level A/B testing eliminates the need for full-page rebuilds
- Built-in personalization engine reduces third-party tool dependency
- Headless architecture ensures performance doesn't suffer from complexity
- Developer-first documentation and API design accelerates adoption
Croct is building the infrastructure for the optimization layer of the web
While others focus on content management, Croct is solving the harder problem: making every component measurable, testable, and personalized at scale.
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Croct | Headless CMS for optimization
Scale product optimization with Croct's component-based headless CMS with built-in AB testing and personalization.
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About croct.com
Scale product optimization with Croct's component-based headless CMS with built-in AB testing and personalization.
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Technology Stack
croct.com uses 19 technologies across their website including HSTS, Strapi, Vercel, and more.
Security
HSTS
CMS
Strapi
Cloud & Hosting
Vercel
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
croct.com receives approximately 35.8K monthly visitors and ranks #922,235 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:13 on the site.
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