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CrossBar: The ReRAM Rebel Taking on Silicon Giants
A deep dive into the 84-person memory tech startup betting everything on resistive RAM
In a memory market dominated by trillion-dollar giants, CrossBar isn't just another startup—it's a strategic insurgent. With 84 employees and $14.3M in revenue, this ReRAM specialist is quietly building the future of non-volatile memory while most of the tech world looks the other way.
"They're not chasing hype—they're building the memory layer that powers tomorrow's AI edge devices, and they're doing it with surgical precision."
The Leadership DNA
CEO George Minassian leads with a team that reads like a semiconductor dream team: Ashish Pancholy (CEO), Ming-Huei Shieh (VP Technical Marketing), Sherman Wan (General Counsel), and Yolanda Bai (HR Director). This isn't a garage startup—it's a veteran crew that's been through the silicon wars before.
The Traffic Paradox
Here's the fascinating contradiction: 60% direct traffic with only 2,777 monthly visits. This isn't a company chasing SEO keywords—it's a company with a dedicated engineering audience. The 'crossbar' keyword gets 4,680 monthly searches, but they're not optimizing for volume. They're building for the 20% who find them through organic search—the true believers in ReRAM technology.
CrossBar's tech stack reveals their priorities: Tailwind CSS, Bootstrap, Ant Design for the UI layer, but more importantly, they maintain a GitBook documentation hub (cramiumlabs.gitbook.io). This signals a company that's developer-first, not marketing-first. Their Twitter and LinkedIn presence is minimal but targeted—speaking directly to the semiconductor community that actually matters.
- ReRAM technology that eliminates the endurance limitations of traditional flash memory
- Security solutions combining EMPC (Embedded Memory Physical Characterization) with ReRAM
- A leadership team with deep semiconductor pedigree, not just startup hype
- Documentation-first approach with GitBook integration for developer adoption
The Silent Memory Revolution
While everyone chases AI models, CrossBar is building the physical memory layer that makes AI possible at the edge. With $14.3M in revenue and a focused team, they're not betting on hype—they're betting on the fundamental physics of memory itself.
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CrossBar - Advanced ReRAM Memory Solutions
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About crossbar-inc.com
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Technology Stack
crossbar-inc.com uses 10 technologies across their website including Font Awesome, Google Fonts, cdnjs, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
CDN
cdnjs
Cloud & Hosting
Cloudflare
Customer Support
Zendesk
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
crossbar-inc.com receives approximately 2.8K monthly visitors and ranks #5,920,850 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:27 on the site.
The majority of crossbar-inc.com's traffic comes from .
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