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Denver's Career Engine
How CrossPurpose builds skills, not just resumes, in a booming market
In a city flooded with tech startups and remote workers, CrossPurpose is betting on a different kind of growth: local, hands-on, and radically personal. They aren't just training workers; they're engineering economic mobility one cohort at a time.
"They aren't chasing vanity metrics; they're solving the high-volume, high-turnover gap in the local labor market."
The SEO Paradox
Despite a global rank of #407,812, CrossPurpose commands serious local intent. Their organic search strategy is surprisingly broad—ranking for terms like 'vocational' (28K volume) and 'pharmacy technician' (21K volume). Yet, 47% of traffic is direct, signaling a powerful brand moat in the Denver metro area. They've built a reputation where people don't stumble upon them; they seek them out.
The Human Stack
With 96 employees and $7.5M in revenue, CrossPurpose operates with a lean efficiency ratio of roughly $78K per employee. While they utilize standard tech stacks like Google Analytics and jQuery, their true operating system is relational. Leadership like Jason Janz and Bryce Lopez focuses on partnerships over pure digital scale, embedding deep within the community rather than relying on programmatic ad spend.
The data reveals a fascinating divergence. While 'air condition jobs' and 'pharmacy technician' searches drive specific traffic, the brand term 'cross purpose' captures 780 monthly searches. This indicates they are becoming the category leader in their niche—synonymous with vocational training in Colorado. They aren't just competing for clicks; they are defining the standard for workforce development.
- Local Dominance: 95% of traffic is geographically undefined but likely hyper-local to Colorado.
- High Intent Keywords: Ranking for high-volume vocational terms suggests strong content authority.
- Direct Traffic Moat: Nearly half of visitors bypass search engines entirely.
The Anti-EdTech Playbook
CrossPurpose proves that in an AI-driven world, the most defensible business is still the one that builds real-world skills.
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Home - CrossPurpose
Personal and professional development in Denver, Colorado. Career and community development in Denver, Colorado. Job training and education in Denver, Colorado.
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About crosspurpose.org
Personal and professional development in Denver, Colorado. Career and community development in Denver, Colorado. Job training and education in Denver, Colorado.
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Technology Stack
crosspurpose.org uses 22 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
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PHP
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WordPress
CDN
jsDelivr
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DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Analytics & Marketing
RudderStack, Matomo, Crazy Egg, Clarity +3 more
Traffic & Audience
crosspurpose.org receives approximately 66.6K monthly visitors and ranks #407,812 globally. The website has a bounce rate of 35% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 5:13 on the site.
The majority of crosspurpose.org's traffic comes from undefined, .
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