cset.org
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The $151M Poverty Fighter
How CSET uses workforce development to attack poverty at its root in Tulare County
While Silicon Valley chases AI unicorns, a 374-person organization in California's Central Valley is quietly dismantling poverty through a radical approach: creating jobs, not just charity. CSET.org isn't your typical non-profit—it's a $151M workforce engine with a tech stack that would make any startup founder jealous.
"CSET doesn't hand out fish—it builds fishing industries. Their model turns poverty reduction into an economic engine."
The Workforce Revolution
CSET's secret weapon is their 'Back2Work' program (430 monthly searches)—a keyword that dominates their organic traffic. While most non-profits fight for donations, CSET fights for talent placement. Their 'next step program' (170 monthly searches) and 'timestar' (160 monthly searches) reveal a sophisticated ecosystem of workforce development tools that local businesses depend on. This isn't charity; it's a labor market intervention.
The Digital Infrastructure
Despite being a civil organization, CSET runs on a modern tech stack: Tailwind CSS, Bootstrap, Squarespace, and Google Analytics. They're not just serving the community—they're tracking, measuring, and optimizing their impact. Their 11,553 monthly visits with 47% direct traffic suggests a deeply embedded local brand that people seek out directly, bypassing search engines entirely.
The keyword data reveals their strategy: 'low income pay your gas bill' (400 monthly searches) and 'cset energy services call center' (170 monthly searches) show they're tackling energy poverty head-on. This isn't about temporary relief—it's about creating pathways to energy independence through employment.
- Energy services division addresses immediate utility crises while building long-term employment
- Youth development programs create pipeline for future workforce, breaking multi-generational poverty cycles
- Community development initiatives that generate local jobs, keeping economic value within Tulare County
The $151M Question
Could this be the blueprint for scalable, dignified poverty reduction? CSET suggests the answer is yes.
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CSET
CSET's purpose is to reduce the causes of poverty in Tulare County. We serve to reveal the greatness in everyone by providing education and training, facilitating youth and community development, and creating jobs and resources.
CSET's purpose is to reduce the causes of poverty in Tulare County. We serve to reveal the greatness in everyone by providing education and training, facilitating youth and community development, and creating jobs and resources.
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About cset.org
CSET's purpose is to reduce the causes of poverty in Tulare County. We serve to reveal the greatness in everyone by providing education and training, facilitating youth and community development, and creating jobs and resources.
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cset.org uses 8 technologies across their website including Adobe Fonts, HSTS, Squarespace, and more.
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cset.org receives approximately 11.6K monthly visitors and ranks #1,528,590 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:27 on the site.
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