In a world obsessed with SaaS unicorns, CStorePro quietly operates in the shadows of the convenience store industry, handling millions in transactions while flying almost entirely under the radar. With just 26 employees and zero marketing spend, it commands traffic that would make Series A startups weep.

"When 76% of your traffic is direct, you're not a startup—you're a utility."

The business model is equally counterintuitive. With $2.6M in revenue from just 26 employees, each person generates over $100k annually. This isn't a bloated enterprise software company—it's a lean, focused operation that likely charges transaction fees or subscription models to independent stores. The revenue per employee suggests high margins and low customer acquisition costs, all powered by word-of-mouth in a tight-knit industry.

• 1.6/5 Trustpilot rating from 23 reviews suggests significant user friction
• Top keywords reveal users are constantly stuck on basic functionality
• Zero detected tech stack implies either custom-built or legacy systems
• 99% of traffic from undefined location—likely US-centric convenience stores