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Zenput: The Operations Execution Engine
How a 71-person team powers 60,000 locations in 100 countries
While SaaS giants chase feature bloat, Zenput mastered the brutal focus of operations execution. This isn't a generic task manager—it's the digital nervous system for giants like Chipotle and Dunkin', where a single missed protocol can cost millions in compliance failures.
"Zenput isn't building software for everyone—they're building it for the people who actually run the world's stores."
The Enterprise Paradox
With 71 employees generating $9M in revenue, Zenput achieves $127K in revenue per employee—nearly double the SaaS industry average. This efficiency comes from a brutal focus: they don't chase the SMB market. Their customer list reads like a Fortune 500 roster, and their product reflects that. Every feature, from compliance checklists to inventory tracking, is built for multi-unit operators who can't afford to miss a single store execution.
The Hidden Traffic Engine
Here's the telling data: 68% of their traffic is direct, while only 24% comes from organic search. This isn't a company fighting for keywords—it's a company where decision-makers type 'zenput.com' directly into their browser. The top search terms reveal their strategic moat: '7 shifts' (7,340 monthly searches) and 'chipotle careers' (16,450 searches). They're not just ranking for generic terms; they're embedded in the operational DNA of their clients.
The tech stack tells a story of calculated pragmatism. No bleeding-edge frameworks—just jQuery, Bootstrap, and Google Analytics. This isn't a team chasing JavaScript trends; they're solving operational problems. The presence of Hotjar suggests they're obsessively watching how store managers interact with their platform, iterating based on real-world usage, not theoretical best practices.
- Enterprise-first mindset: $46.5M raised, but focused on a specific niche of multi-unit operators
- Efficiency over scale: 71 employees serving 60,000 locations means each employee manages 845 locations
- Direct traffic dominance: 68% direct traffic shows strong brand loyalty and repeat usage
- Strategic keyword positioning: Ranking for client-specific terms, not generic SaaS keywords
The Unsexy Billion-Dollar Playbook
While others chase AI hype, Zenput is quietly owning the unglamorous but critical world of operations execution—proving that boring is the new black in enterprise SaaS.
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Zenput: The Leading Operations Execution Platform
Elevate team execution in every store. Restaurant, retail, and other multi-unit operators use Zenput in 60,000 locations across 100 countries. Schedule a demo.
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About zenput.com
Elevate team execution in every store. Restaurant, retail, and other multi-unit operators use Zenput in 60,000 locations across 100 countries. Schedule a demo.
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zenput.com uses 17 technologies across their website including Font Awesome, Cloudflare, OneTrust, and more.
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zenput.com receives approximately 101.8K monthly visitors and ranks #181,645 globally. The website has a bounce rate of 39% with visitors viewing an average of 16.5 pages per visit. Users spend an average of 7:15 on the site.
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