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Cuboh: The Unsexy API for Restaurant Chaos
How a 32-person team is fixing the broken backend of delivery apps
While restaurants obsess over marketing and menu design, Cuboh attacks the invisible problem bleeding their margins: tablet hell. By stitching together the fragmented backend of third-party delivery, they're turning operational chaos into a single stream of clean data.
"They're not selling software; they're selling operational sanity to restaurants drowning in tablets."
The Silent Majority Problem
Cuboh targets the 80% of restaurants that didn't build their own tech stack. These businesses are stuck in a manual loop: reading orders from Uber Eats on tablet A, DoorDash on tablet B, and Grubhub on tablet C, then manually re-keying them into a POS. Cuboh's value proposition is brutally simple: eliminate the human error that costs restaurants 2-3% of revenue in order mistakes.
The Data Story in the Noise
Look at the keyword profile: 'Uber Eat logo' and 'bistro cafe' outrank their own brand. This reveals a critical insight—they're capturing transactional search traffic from restaurants actively seeking delivery solutions. The 52% organic traffic share suggests a bottom-up, problem-led acquisition strategy rather than top-down brand building. They're found, not chased.
The funding-to-revenue ratio ($1.4M in for $3.4M out) suggests capital efficiency, but also a conservative growth trajectory. In a SaaS market obsessed with 10x growth, Cuboh is playing a different game: steady, defensible revenue from a high-churn industry. Their tech stack—jQuery, Tailwind, Bootstrap—screams pragmatic engineering over flashy innovation. They're building for reliability, not for show.
- Operational fix over marketing promise: They solve the order error problem, not the customer acquisition problem
- Fragmented market penetration: 81K monthly visits from a fragmented restaurant landscape suggests deep but narrow reach
- The 'unsexy' moat: Integrating with legacy POS systems creates switching costs that pure SaaS competitors can't easily replicate
The Unsexy Winner
In the restaurant tech gold rush, Cuboh is selling shovels while others chase gold. Their real competition isn't other SaaS platforms—it's the spreadsheet and the tired manager manually re-keying orders at 11 PM.
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Cuboh – POS Integrations For Your Online Orders
Automatically send your restaurant's 3rd party delivery orders to your POS, and consolidate your delivery tablets so you can stop losing money on order errors.
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About cuboh.com
Automatically send your restaurant's 3rd party delivery orders to your POS, and consolidate your delivery tablets so you can stop losing money on order errors.
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Technology Stack
cuboh.com uses 22 technologies across their website including HSTS, Webflow, jsDelivr, and more.
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HSTS
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Webflow
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jsDelivr
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AWS CloudFront
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
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Traffic & Audience
cuboh.com receives approximately 81.2K monthly visitors and ranks #439,454 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:07 on the site.
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